The UX/UI design and product development agency COBE joins the Etribes group


HAMBURG & MUNICH, Germany & OSIJEK, Croatia, November 08, 2022–(BUSINESS WIRE)–To be successful, digital projects need a solid strategic foundation and assured implementation capabilities. Results are usually better if both come from the same place. With its ever-expanding service offering, this is exactly what Etribes ( is able to provide. Now that UX/UI product design and development agency COBE ( joined the Etribes Group, the digital consulting firm has significantly strengthened its implementation capacity in the areas of UX/UI design, service design, web and mobile development. Together, COBE and Etribes are even more attractive for DAX companies and German Mittelstand companies. The Etribes* group generates a joint turnover of more than 35 million euros and employs around 300 people.

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Felix van de Sand, Managing Director of COBE, Fabian J. Fischer, CEO of the Etribes Group, and Daniel Wagner, also Managing Director of COBE (from left to right) are happy that the two companies have merged. (Photo: BusinessWire)

“Our vision is to become the first choice for digital businesses,” says Etribes Group CEO Fabian J. Fischer, “We are guided by our firm belief that the best business consultants are entrepreneurs. As part of our mission , we are now partnering with COBE to form an ambitious team of creative and talented people who share the same approach.”

“From concept to code”: COBE sets new standards in digital product development

For UX/UI design and web or mobile development, a range of well-known brands such as BMW, Rewe and Vodafone have all trusted the COBE team led by Managing Directors Felix van de Sand, Daniel Wagner, Ines Ivokovic and Felix. Menzel. “COBE has a proven ability to capture customer requirements and translate them into compelling digital products,” says Fabian J. Fischer, “while pushing the boundaries to set new standards in UX/UI design and software development. digital products”. He cites the agency’s Kickbase ( spin-off, a popular football management app, as a particularly relevant example of what COBE has achieved.

“The digital user experience has a decisive effect on the overall brand experience,” says Felix van de Sand, Managing Director of COBE, “taking this idea as the basis of what we do at COBE, we have built a unique concept-for-code design and development approach – an approach that has already made us industry leaders.” Speaking of the combination with Etribes, he adds, “With its existing design team, Etribes has best-in-class capabilities that fit seamlessly into our existing service offering. Plus, we share the same entrepreneurial spirit. As such, joining forces will put us in the fast lane as we shake up the industry, learn from each other, and grow together to achieve greater and greater things.”

Etribes Group: driving digitalization

With COBE, Etribes has made the conscious decision to integrate an internationally renowned technology company to create an even broader offer, becoming a one-stop-shop for strategy, UX/UI design, service design and product development. As part of the Etribes Group, COBE will be able to support even more customers with its technological know-how and development power, by developing sustainable and high-performance services and products; COBE’s development team of 50 people based in Croatia will play a decisive role in this regard.

With this expansion, Etribes Group has continued its strategy to become the leading execution-focused consultancy capable of operating as a digitization powerhouse for its clients. After acquiring Pacemakers Digital Ventures in the summer of 2021 and then Orbit in July 2022, one of the leading venture capital builders, with the addition of COBE to Etribes, the company is writing the third chapter of the history of the Group’s mergers and acquisitions since 2021.

About Etribes Group:

Etribes Group defines the next generation of digital consulting focused on digital strategy, e-commerce, business creation and product development. The company has offices in Hamburg, Munich, Berlin and Osijek (Croatia). Customers range from the German Mittelstand to the DAX. With more than 300 digital talents, the company drives the transformation and growth of many global brands and market-leading companies like Henkel, Knauf, ArtBasel, DB Schenker, Zooplus and RB Leipzig. The company has built over 200 digital business models and incubated over 20 enterprise digital units. Combined, these successful digital initiatives generate more than €6 billion in revenue per year.

About COBE:

COBE ( is a UI/UX design and software development specialist with around 90 full-time employees spread between Munich, Germany and Osijek, Croatia. Since its founding in 2012, COBE – Creators Of Beautiful Experiences – has supported a range of corporate clients from ProSiebenSat.1 and Vodafone to Bosch, BMW and REWE in the creation of digital products, combining a user-centric design approach with brand-specific UX identity (UXi) methods.

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