The Product Management Starter Kit | by Enyata | Technical notions | February 2022

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Elizabeth Ajao — Product Manager, Enyata.

Recently, technology companies have realized that product management is an integral part of operations, but not in the way that can be included in the operations manager’s KPIs. No, managing a product involves seeing it from its ideation phase, all the way through the strategy phase and beyond the point of execution. And this is how the role of product manager was born; oversee the creation and sustainability of products.

Over the next few years, we’ve seen an increase in demand for product managers, and if our math is correct, role usage won’t be saturated anytime soon. This means that there is a vast opportunity to exploit this in-demand role, and that is what we will discuss in this article.

Besides her passion for product management, Elizabeth spends most of her time promoting business awareness through Buft Letter. Her skills as a product manager and content writer offer great value not only for building, but also for offering insights that help us understand product management at a deeper level.

Here, we’ll be referencing Elizabeth’s Product Management Starter Kit article to guide you through your journey to becoming a ✨ Product Manager ✨. You could think of this as a kind of TL; DR or a Blinkist from his published guide. The goal is to showcase resources to help guide enthusiasts as they begin their journey.

So this is it…

A relevant question to ask when considering product management as a possible career path is WHY. To be fair, any reason is valid. You could be there for sentimental reasons or it could be for the promise of money. Whatever your reason, it should be personal enough to keep you motivated.

But it is necessary to understand the role in order to be able to determine if it is a path worth walking. Here are some resources to help you:

On the surface, project management and product management share traits that make them nearly indistinguishable to those looking on the outside. It is therefore necessary for any aspiring product/project manager to have a good understanding of what these roles are individually, what their differences are and where they intersect.

BOOKS

YOUTUBE VIDEOS

CLASSES

Join product communities

Communities are a surefire way to ensure growth and stay abreast of opportunities. There you can network with cool people who are already in the field to guide you. Here are some communities you can join:

Skills to acquire as a product manager

1. User Experience (some basic UX design courses should help here)

2. Product Strategy

3. Project management – here you will need to learn how to use project management tools like Jira, Trello, Asana, etc. to manage tasks and workflows

4. Stakeholder management

After you’ve done the work to familiarize yourself with PM roles, you’ll need a job to better hone your skills.

Here are some strategies that might help.

  1. Apply via an advertisement/announcement board. — LinkedIn, Flexjob, Indeed, Glassdoor.
  2. Cold Messaging Recruiters/Founders — Email/LinkedIn.
  3. Recommendations from friends.
  4. Followed by a senior prime minister —Twitter, LinkedIn.
  5. Internal transfer from another role.

While that may seem like a lot, we advise you to start with what you find feasible and work your way up from there. After all, significant growth often consists of short bursts of progress.

We have you covered. All my wishes.

If you would like to get in touch with Elizabeth to ask specific questions. You can do it on Twitter and LinkedIn.

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