Qualitative user insights platform enables global research efficiency, deeper trend analysis and validation of results
BOULDER, Colo.–(BUSINESS WIRE)–Based on three years of usability data, LexisNexis® Legal & Professional credits Tetra Insights’ qualitative user insights platform with enabling the organization to closely align its products with the needs and expectations of its customers. Its global team of researchers and product decision makers leverage the Tetra user insights platform to explore user behaviors, trends and pain points, and to lead the discovery of new product ideas. As a result, LexisNexis aligns its product strategy with user insights to make more informed business decisions with confidence.
A global provider of legal, regulatory and business information and analysis, LexisNexis Legal & Professional customers include lawyers, law librarians, paralegals and paralegals, as well as law students who rely on the products from LexisNexis to conduct critical research, win business and manage their work. more efficiently. The company uses qualitative user information to determine whether users are fully exploiting the capabilities of existing LexisNexis tools or whether customers are using the right products to meet their needs. Qualitative user information also helps LexisNexis determine if a new feature or product is needed to meet customer needs.
Thom Ferguson, UX Researcher at LexisNexis, said, “The user insights that our researchers can collect and present to stakeholders using the Tetra Insights platform informs decision makers about the reality of user experience and help guide product development and design considerations, resulting in better quality products more easily adopted by our customers.
Additionally, highlight reels generated with the Tetra platform feature authentic user responses and reactions, which validates researchers’ findings and builds empathy among decision makers. Highlight reels showcase user enjoyment and confirm that the right product decisions have been made. Reels also provide a front-row seat to user frustrations, complaints, and requests. This level of humanization adds a significant layer of impact to user outcomes when making decisions about product features and functionality.
“In today’s competitive landscape, organizations need to deepen their understanding of the user experience of the products and services they offer to their global customer base to ensure they are fully aware of the frustrations and preferences users,” said Michael Bamberger, founder and CEO of Tetra Insights. . “This level of built-in alignment allows LexisNexis to consistently meet the needs of its customers, resulting in intrinsic customer loyalty and long-term customer success.”
To learn more about LexisNexis’ use of the Tetra User Insights Platform, visit https://explore.tetrainsights.com/hubfs/casestudy_lexis_v100.pdf.
About LexisNexis Legal & Professional
LexisNexis Legal & Professional® provides legal, regulatory, and business information and analysis that helps clients increase productivity, improve decision-making, achieve better results, and advance the rule of law around the world. A digital pioneer, the company was the first to put legal and commercial information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves clients in more than 150 countries with 10,500 employees worldwide, is part of RELX, a global provider of information-based analysis and decision-making tools for professional and commercial clients . For more information, visit https://www.lexisnexis.com.
About Tetra Insights
Tetra Insights provides businesses with authentic user insights to make better business decisions with confidence. Tetra’s qualitative data and research tools enable global design teams to seamlessly align user insights with product strategy to meet customer expectations and gain competitive advantage. Founded in 2018, Tetra Insights is a venture-backed firm headquartered in Boulder, Colorado. For more information, visit www.tetrainsights.com/.
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