Symrise accelerates product development to support food and beverage innovation in UK

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This is the first time that Symrise is engaging in a dedicated bakery and dairy innovation space in the UK, with existing centers in France and Germany, and will facilitate the optimization of product development focused on the United Kingdom.

The modern 140m2The facility is located in the Colworth Science Park and includes application labs for bakery, dairy and beverage, as well as a flavor development lab and co-creation space.

Frank Hoeving, Managing Director, UK Business Unit Savory, said: “Our state-of-the-art laboratories and offices will make our Colworth site the ideal location to strengthen our collaboration with the UK food and drink industry, championing a new mindset and a new way of working. ..

It will strengthen our local development to support UK food and drink manufacturers and producers. In addition, it will allow the speed and agility to align with the rapid demands of the consumer market. “

Integrated work

Colworth’s business model encompasses an integrated way of working in a science-driven ecosystem that brings together like-minded companies and partners on one site. Symrise is a strong advocate of collaborative work; it promotes the approach and actively pursues its expansion.

The established ecosystem of science and technology companies and the location of the site will strengthen Symrise’s relationships with local partners and help reduce time-to-market for new projects.

Lisa Wilks, Head of Marketing, Sales and Marketing, Flavor UK, explained: “We always strive for excellence in all areas of our business.

“We do this by working with employees who excel in their area of ​​expertise, by using an advanced understanding of consumers and the market and by using high quality raw materials, and by working in close and trusting relationships with our customers. partners throughout the value chain.

“In this way, we create added and sustainable value for everyone – farmers, suppliers, customers, consumers and employees. “

Symrise will work alongside Unilever and other experts on site with a focus on new taste solutions that meet consumer trends and expectations (health, natural ingredients, indulgence and emotional connection) and address challenges related to food, such as obesity, malnutrition, and food waste.

Wilks said: “The local teams allow us to adapt the applications to the needs of the market, the brand and the consumers that we identify through a 360 °“ decoded ”innovation process. This helps ensure that our application teams fully understand the market, consumer needs and customer brands before moving to the design stage of the process.

In addition, access to local regulatory knowledge and support will help ensure current and future market compliance.

Fund

Colworth Science Park is one of seven “life science ecosystems” owned by the business development company, We are Pioneer Group (WAPG), and managed by the group’s subsidiary, Knowledge Factory.

It offers collaborative workspaces at nine locations across the UK, including Nottingham, Glasgow, Kent, Edinburgh, Cardiff, Redcar and Manchester, and represents 7.5% of the innovation ecosystem in the UK alone. .

Bedford Science Park includes a network of companies dedicated to excellence in food and beverage innovation, including Barry Callebaut, Unilever, Kerry Ingredients; Firmenich and Orchadia (R&D on food and drink), and several research laboratories.

We are Pioneer Group was created last April by the merger of three companies: BioCity Group (venture capital investor), Trinity Investment Management and Knowledge Factory (science park management) to create the largest ecosystem in life sciences from the United Kingdom, ‘help connect businesses with potential partners and promote technology transfer between universities, research institutes and the private sector‘.

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