An industry veteran, prior to joining Inspired, Suki Sandhu worked with a number of big names in the industry including IGT, PartyGaming and Gamesys.
Inspired Entertainment appointed Suki Sandhu as the new director of igaming product development. His responsibilities include the innovation, delivery and growth of Inspired’s iGaming product lines: online and mobile Plug and Play virtual solution, interactive games (slots and casino) and ilottery.
Sandhu is a digital product manager with 20 years of experience building product-driven organizations and supporting digital products through the various stages of ideation, launch and growth. Prior to entering the igaming industry, he spent eight years working for online service provider AOL and Yell, the UK’s leading online business directory, where he was the responsible product manager. the launch of AOL Search UK, Netscape UK Online and the award-winning Yell system. B2B direct marketing e-commerce site.
In 2005, Sandhu joined PartyGaming (now part of Entain), where he was responsible for the design and delivery of the core online gaming platform, focusing on acquiring, converting and player retention. He joined IGT in 2010 as Vice President of Interactive Products, responsible for developing the land-based casino provider’s online and mobile potential. At IGT, Suki launched content in a number of globally regulated igaming marketplaces and in the social media marketplace with DoubleDown Casino.
Between 2013 and 2016, Sandhu, as the new Director of Product Development igaming, was a partner at Digital Works Group, where he led interim consulting projects in product management and monetization for start-ups such as Zeptolab. , GameSparks and Bash Gaming, and for Experian, where he helped launch Experian CreditMatcher online. He was Head of Games for Gamesys (Roxor Gaming), where he ran the game studios and gaming platform, and recently had a short but very productive time with BetBull, where he helped relaunch WynnBet for the start. of the NFL in 2021. .
“Suki is an innovative, results-driven product expert who offers a strong balance of business, operational and technical capabilities,” said Brooks Pierce, President and COO of Inspired Entertainment. “His leadership and proven track record in defining and launching cutting-edge B2B and B2C interactive solutions for various organizations is exactly what we need to take our iGaming business to the next level.”