STORIS Head of Product Management Peter Dressler Named One of HFB’s Forty Under 40s


Furniture World News Bureau on 07/27/2022

Once solely driven by tangible shopping experiences, the home furnishings industry’s e-commerce growth has accelerated due to changing consumer behavior and global circumstances. STORIS Head of Product Management, Peter Dressler, ensures STORIS retail partners have market-leading e-commerce solutions and the flexibility to design strategies that best suit their needs. companies. Pete Dressler was recently inducted into the Home Furnishings Business Class of Forty Under 40 of 2022.

Pete plays a critical role in the development and product direction of the eSTORIS e-commerce platform, eBridge Commerce solution, STORIS APIs and future Eventing solution, all of which are essential for STORIS retailers to be able to execute seamless e-commerce and digital strategies.

Doug Culmone, President and COO of STORIS, said, “Pete is a great example of a Forty Under 40 winner because of his problem-solving sensibilities and love of learning. Pete has a constant drive to do things better than we did yesterday, which is imperative to continuously evolving a technology stack for the future.

Pete joined STORIS in 2012. He has held roles in technical support, project management and consulting services, providing him with a comprehensive perspective on STORIS technologies and services. In 2016, Pete was a key player in the creation of the eCommerce department of STORIS and a supervisor of this department for three years. In this role, Pete and his team led e-commerce implementations, development services and technical support. Pete has been instrumental in the success of many websites, including those of American Furniture Warehouse’s Top 100 Retailers and WS Badcock.

VP of Product Management Anthony Urciuoli notes, “During the COVID-19 pandemic, the role of e-commerce websites has accelerated overnight. Pete has worked closely with our retailers to rapidly adapt and scale website platforms to deliver unprecedented increases in e-commerce traffic. During this time, Pete accelerated timely functionality related to product availability communication, mobile payments and customer self-service to help retailers address critical challenges and supply chain issues.

Today, as Chief Product Officer, Pete is responsible for setting the direction of STORIS’ e-commerce, integration and data technologies and guiding their development lifecycles. This includes determining new features, prioritizing, designing, developing, delivering, and measuring success. Pete is currently leading a major initiative to dramatically expand the ability of all STORIS products to communicate with each other as well as with third-party technologies. The goal is for STORIS to serve as a central hub for a retailer’s technology solutions by creating a dynamic and scalable technology environment.

Pete and his wife, Melissa, are the proud parents of their son, Kingsley. He is an active supporter of for congenital adrenal hyperplasia, an organization close to his heart.

STORIS would like to congratulate all the 2022 winners.


Founded in 1989, STORIS continues to be the leading provider of software solutions and retail services for the furniture industry. More than 500 customers use STORIS’ unified commerce solution, which includes its STORIS NextGen platform, CXM, Mobile POS, ERP, eCommerce, inventory management, merchandising, business intelligence, kiosk, supply chain management, accounting, etc.

About the furniture company

Home Furnishings Business (HFB), a furniture industry publication and related properties have been acquired by Impact Consulting Services located in Atlanta, Ga.


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