Stio hires industry veterans to lead product design and development


Stio, the mountain lifestyle brand headquartered in Jackson Hole, WY, has hired Margaret Eder as product line manager and Eryn Gregoire as director of product design and development.

  • Eder, as Product Line Manager, is an industry veteran with nearly 20 years of experience. His experience includes disciplined analysis, market insight, customer focus and creative vision for Columbia Sportswear, Nike, Woolrich, Homeschool Outerwear and other brands. In his role at Stio, Eder will drive growth and revenue through product strategy, channel diversification, assortment planning and merchandising.
  • Gregory is also an industry veteran. In her role as Director of Product Design and Development, she will bridge the gap between the creative process and product development and execution. She is a three-time recipient of the Malden Mills: Apex Award and ISPO’s Brandnew Award for her design work, including the implementation of ‘Unified Fit’ standards in Columbia Sportswear’s global markets.

“We are thrilled to attract and welcome these accomplished and inspiring women to our team,” said Kelly Hill Shuptrine, Chief Product Officer at Stio. “Margaret and Eryn share a unique advantage in that they both have a background in design, which brings a holistic and aesthetically strong perspective to strategy and execution work. Both also have experience working with emerging and established brands, which greatly benefits us at our current size and will help us even more as we grow in the future.


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