Pineda (pictured left) will bring to his new role market insights gained over nearly two decades in the production, distribution and equipment sectors, which will be to ensure the closest possible alignment between SSIMWAVE’s video quality automation products and the needs of content providers and OTT distributors. , helping to accelerate the development and availability of tools that objectively define video quality.
Most recently Senior Director, Non-Linear Distribution and New Technologies for HBO Latin America, Pineda was responsible for managing the media distribution supply chain and VOD operations in the Central and Latin American markets. With HBO Latin America, she focused on solutions that focused on operational excellence and quality of experience, often in regions with low bandwidth infrastructure.
“As an SSIMWAVE customer, it was clear to me that no one in the industry could match its reproduction of the science behind the eye and mind of the viewer,” Pineda said when commenting on the nomination. “Basing video image quality simply on traditional measurements is inefficient. Instead, SSIMWAVE’s technology quantifies and qualifies how humans perceive video quality, which is ultimately necessary to optimize the viewer experience.
“Throughout her career, Beatriz Pineda has excelled in building and managing systems for delivering premium video experiences to some of television’s most demanding consumers,” added SSIMWAVE CEO and Co-Founder. , Abdul Rehman. “She understands how crucial video quality automation will be as the industry seeks to meet viewers’ quality demands in the most cost-effective way.”