SMOKEFIRE Wood Pellet Grill, STEALTH Edition Wins Red Dot Product Design Award


PALATINE, Ill., April 12, 2022–(BUSINESS WIRE)–Weber Inc. (NYSE: WEBR), the global leader in innovation, technology and outdoor cooking products, today announced that its SMOKEFIRE wood pellet grill , STEALTH edition, received a red dot in the Red Dot Award: Product Design 2022. The Red Dot Design Award, established in 1955, is one of the largest design competitions in the world to reward excellence in the design of products, communication design and concept design, receiving more than 20,000 annual submissions from approximately 60 countries. global.

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Weber SMOKEFIRE Wood Pellet Grill, STEALTH Edition, receives Red Dot Award for Product Design. (Photo: BusinessWire)

The SMOKEFIRE, STEALTH Edition grill, which features a sleek all-black exterior, received a Red Dot in the coveted Product Design category for its innovative, high-quality design.


The SMOKEFIRE Grill, STEALTH Edition (Available in two models: EPX4 and EPX6; available models vary by geographic region.) is the best wood pellet grill for high heat searing and slow, slow smoking, delivering exceptionally delicious flavor wood fire.

It also offers:

  • Wide temperature range of 200 to 600°F (95 to 315°C), making it the best wood pellet grill for high heat searing, smoking, and everything in between.

  • Compatible with the WEBER CRAFTED outdoor kitchen collection cookware set (sold separately) to open up the types of meals that can be prepared on a pellet grill, adding the ability to roast, steam, bake, and more.

  • Built-in WEBER CONNECT smart grill technology creates perfectly grilled food with real-time food temperature alerts, reminders, and flip and serve notifications to the grill or over the phone. With the WEBER CONNECT app, grills stay connected to their grill while tending to guests, watching the game or sipping a drink.

  • Built-in interior grill light illuminates the entire cooking grate for extended evening or early morning cooks.

  • Upper cooking grid provides a great second level of cooking capability.

  • FLAVORIZER bars designed for direct, more consistent heat, unlike traditional pellet grills, which use a large diffuser plate that blocks the flame.

  • Enamelled porcelain structure retains heat longer, even in cooler temperatures, and prevents rust and cracking.

The SMOKEFIRE Grill, STEALTH Edition will officially receive this award during Red Dot Design Week 2022, starting June 20 in Essen, Germany. As the recipient of the award, the SMOKEFIRE Grill, STEALTH Edition will be part of the exclusive collection of award-winning products at the Red Dot Museum in Zollverein (Essen).


Weber Inc., headquartered in Palatine, Illinois, is the world’s leading barbecue brand. Weber founder George Stephen, Sr. created the outdoor cooking category when he invented the original charcoal grill 70 years ago. Weber offers a full line of innovative products, including charcoal, gas, pellet and electric grills, smokers and accessories designed to help outdoor cooking enthusiasts discover what’s possible. In 2021, Weber acquired June Life Inc., a smart device and technology company, to accelerate the development of its Weber Connect technology and digital products. Additionally, Weber recently launched 1952 Companies, a subsidiary designed to accelerate Weber’s new growth platforms and brand extensions across products, technologies and partnerships. Weber offers its barbecues and accessories, its services and its experiences to a passionate community of millions of people in 78 countries.

WEBER®, SMOKEFIRE®, FLAVORIZER® and WEBER CONNECT® are US registered trademarks of Weber-Stephen Products LLC.


This press release contains various “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, which represent Weber’s expectations or beliefs regarding future events. In some cases, you can identify these statements by forward-looking words such as “may”, “could”, “will”, “should”, “expect”, “plan”, “anticipate”, “believe”, “estimates”, “predicts”, “potential” or “continues”, the negative of these and other comparable terms. These forward-looking statements, which are subject to risks, uncertainties and assumptions about us, may include projections of our future financial performance, our anticipated growth strategies and anticipated trends in our business. These statements are only predictions based on our current expectations and projections about future events. There are important factors that could cause that our actual results, levels of activity, performance or achievements will differ materially from any results, levels of activity, performance or achievements expressed or implied by the forward-looking statements, including the The factors discussed in the section titled “Risk Factors” in our Annual Report on Form 10-K, for the year ended September 30, 2021.

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Brian Eichenlaub
[email protected]

Kristina Peterson-Lohman
[email protected]


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