sela Partners with Centric Software® for Optimized and Sustainable Product Development | News


CAMPBELL, Calif., February 16, 2022 /PRNewswire-PRWeb/ — sela, one of Russia oldest and most notable lifestyle brands, has selected Centric Software’s Product Lifecycle Management (PLM) to support business growth and further develop environmentally responsible products. software centered provides the most innovative business solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home decor, cosmetics, food and beverages and luxury in order to achieve strategic and operational digital transformation objectives.

Based at Saint PETERSBOURG, the lifestyle brand has a rich heritage that dates back nearly 30 years. sela dominates the mid-priced fashion and accessories sector in Russia and other CIS countries, with 124 own stores and 60 partner stores spread over Russia, Belarus and Kazakhstan. In 2019, sela joined one of the biggest retailers, Melon Fashion Group, alongside three other renowned brands: ZARINA, befree and LOVE REPUBLIC.

To keep pace with the company’s rapid expansion, sela knew it needed to digitize product development and optimize quality control.

“We wanted more reliable product information with fewer errors, less rework, and a way to eliminate our manual, decentralized ways of working,” says Anna VasilevaIT manager at sela.

Prior to PLM, all product development was managed partly in Excel spreadsheets and partly in an ERP system. As a result, data was disconnected and teams were overwhelmed with administration. They lacked full product visibility and traceability. This frustration prompted Sela on to embark on a search for a complete, easy-to-use digital transformation solution tailored to their business needs.

“Managing products through email and Excel was no longer an efficient system. Having a single source of truth will eliminate non-value clicks for our design and product development teams and allow them to focus on innovation and creating more products,” continues Vasileva.

During the selection process, Centric PLM was clearly sela’s first choice – they were excited about the prospect of connecting their Shanghai and Saint PETERSBOURG offices (as well as suppliers in China) through a unified cloud-based system. It is important to say that other Melon Fashion Group brands are also enjoying the benefits of Centric PLM.

“With Centric Software’s mobile PLM apps, our teams will capture information and images on the go rather than writing notes and manually entering information at their desks, which is a real time saver, especially for fit-review sessions. This will ultimately help speed up decision-making, improve the quality of the final product, and reduce time-to-market,” adds Vasileva.

“We also plan to track and manage organic and recycled materials directly in Centric PLM for our ‘#selacares’ sustainable clothing collection,” Vasileva concludes.

“We are delighted to welcome our sixth Russian customer to the Centric Software family,” commented Chris Groves, President and CEO of Centric Software. “We look forward to continuing sela’s ambitious and environmentally responsible growth strategy.”

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sela moms and monsters (

sela is a lifestyle clothing brand Russia for mothers and their children. The brand stands for uncompromising charm, everyday style and an all-encompassing look – from underwear to coats to accessories.

sela offers excellent quality clothing and accessories at affordable prices. At sela, customers can mix and match cool looks for themselves and their kids. They can also buy the necessary items for a capsule wardrobe and complete their purchases with bright and trendy pieces from the range of assortments for women and children.

In the renewed sela, children’s clothing for little monsters from 2 to 14 years old is comprehensive: from practical streetwear for rosy-cheeked rides to comfortable items for kindergarten: T-shirts, sweatshirts, hoodies, pants , shorts, skirts, dresses, etc. .

sela’s school clothes include practical shirts and jackets for boys, as well as blouses, trousers, skirts and dresses for girls – everything school children need to look tidy and elegant.

It doesn’t matter what type of mother you are. The most important thing is that you want the best for your child. sela creates clothes for the best mothers and their beloved children.

Media Contact

Aurora EveCentric Software, +16479155377, [email protected]

SOURCE-centric software


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