SAP Hires Former Microsoft Azure Exec for S/4HANA Product Management Position

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Former Microsoft Azure marketing manager Arpan Shah has taken on a new role at software giant SAP as the new senior vice president of product management for SAP S/4 HANA Cloud, the ERP application suite the company’s flagship cloud.

Shah, who took up his new role today, left Microsoft after more than 20 years with the company, including nearly six years as the head of product marketing for Azure infrastructure, according to his LinkedIn page.

“I’m excited to join the team and help shape how SAP innovations drive customer success. Like Microsoft, I believe SAP has best-in-class products, a belief in a cloud mindset, and great people,” Shah wrote.

[Related: SAP Sees S/4HANA Cloud, ‘Rise With SAP’ Momentum In Q2 Results]

An SAP spokesperson confirmed Shah’s hiring and said he reports to Jan Gilg, president of SAP S/4HANA.

“I am thrilled to have Arpan Shah on board now to help deepen the customer focus, cloud ERP and lead the product management team at SAP S/4HANA Cloud in its ongoing journey of innovation. Welcome to the team, Arpan, and we look forward to working with you in your new role at SAP S/4HANA Cloud! Gilg said in his own blog post.

“Over the past decade, I have had the opportunity to play a role in the evolution of various products to the cloud and have worked with countless customers and partners on this journey,” Shah wrote on LinkedIn.

“And while the cloud helps optimize costs, increase productivity and increase agility, the primary goal for many companies is to transform all aspects of their business, from customer engagement to business model to supply chain. With a breathtaking 77 [percent] of global transaction revenues flowing through an SAP system, I personally believe that SAP is at the center of this business transformation.

“I look forward to working with my new colleagues and engaging with SAP’s vibrant community of customers and partners!” Shah wrote.

At Microsoft, Shah led product marketing for Azure Infrastructure beginning in January 2012, overseeing marketing for Azure IaaS, Azure Stack, Azure ARC and other products.

Shah led major product marketing efforts for Office 365 before taking on the Azure role. And before that, he held various product management positions for Microsoft Project and SharePoint.

“It was my passion for technology that brought me to Microsoft, but what has kept me here all these years are the people, and I will miss them dearly. I met inspiring people, learned a lot and had so much fun,” Shah said in a farewell post on LinkedIn.

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