Rapha Racing chooses Centric PLM™ to reduce product development time by 30%


Leader in Performance Cycling Apparel Partners with Centric Software® to Power Growth, Support Product Innovation and Improve Community Relations

CAMPBELL, Calif., January 18, 2022 /PRNewswire-PRWeb/ — Rapha Racing, a leading performance cycling apparel brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative business solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home decor, cosmetics, food and beverages and luxury in order to achieve strategic and operational objectives of digital transformation.

Founded in 2004 by Simon Mottram To meet a growing need for stylish, high-performance cycling apparel, Rapha has been pushing the boundaries of innovation and cycling apparel ever since. The Rapha name is synonymous with comfort, performance and style.

Rapha has cultivated a global community of passionate riders who come together under the Rapha Cycling Club (RCC), which comprises more than 20,000 members worldwide and 21 Clubhouses across Europe, North America and Asia.

Rapha’s unwavering commitment to exceptional product quality and customer experience drives it to seek ways to do things better. Because their products are highly complex and technical, with varying BOMs (BOMs) and components, the need for product development efficiency has driven them down the path of digital transformation.

“We were struggling to establish a single source of truth for product creation, and we had disconnected systems creating a high level of manual processes,” says Miriam’s lock, Head of Product Engineering at Rapha Racing. “It exposed us to human error and duplication of work.”

In early 2021, Rapha released new impact commitments related to its supply chain and product creation process. They also needed a solution to support their social and environmental impacts, while ensuring rigorous standards in product design and quality.

“A big part of sustainability comes down to the adage ‘you can only manage what you measure’, so we also needed a consistent way to capture data at the most granular level,” Lock shares.

Rapha conducted a thorough benchmarking process to find the digital transformation solution that could support their product development goals, help them deliver the right product insights to their customers, and drive high-quality brand engagement. .

According to Rapha, Centric PLM has emerged as the winning digital solution for several reasons. Team members preferred the interface and user experience. Centric’s deep expertise in the fashion and retail industry and collaborative approach during the sales process gave Rapha confidence in the solution.

“Centric provides best-in-class solutions and encourages open dialogue with its customers for future system enhancements,” says Alice Marion, Supply Chain Director at Rapha. “It will make Rapha a stakeholder in their future direction and shows their collaborative approach, which is closely aligned with our values.”

“Centric PLM will help us streamline our processes and improve overall efficiency, as well as support product innovation,” says Marmion. “Once Centric PLM is implemented, we expect an average time savings of 30%. This will allow teams to spend more time on new product innovations, customer relationships, strategic projects and delivering on our impact commitments.”

Rapha also plans to deploy Centric PLM with its suppliers. “Ultimately, we expect 100% of our tier one and tier two partners to be onboarded so that both parties can have access to real-time information,” says Lock. “It will dramatically improve our communication, bring efficiency and clarity, and ultimately help us work more strategically and collaboratively.”

“We are delighted that Rapha Racing has chosen Centric Software as a partner in its digital transformation journey,” said Chris Groves, President and CEO of Centric Software. “We are proud to work with customers who are committed to creating the highest quality products, fostering community and implementing sustainable business practices.”

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Rapha Race (http://www.rapha.cc)
Founded by Simon Mottram in London in 2004, Rapha makes the best cycling clothing in the world. For 15 years, our products have been redefining comfort, performance and style for cyclists, from absolute beginners to WorldTour professionals.
Born out of a love of sport, Rapha regularly organizes and sponsors unique rides and events. The Rapha Cycling Club was founded in 2015 to bring cyclists together and today already has more than 20,000 members worldwide. Our 21 Clubhouses across Europe, North America and Asia have become hubs for RCC members and local cyclists, providing cafe space and stocking the latest products.
Rapha is proud to have worked with the sport’s best athletes since its inception. First as the title sponsor of the British UCI Continental Rapha-Condor team from 2005 to 2012, then as clothing supplier to Team Sky from 2012 to 2016. We continue to work at the highest level of cycling professional with the UCI WorldTour women’s team CANYON/ /SRAM since 2016 and, after publishing a two-year study on the state of the sport called Rapha Roadmap, we returned to the men’s WorldTour with EF Education First Pro Cycling from 2019 .

Media Contact

Celia Newhouse, Centric Software, 14385015498, [email protected]

SOURCE-centric software


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