PSECU is proud to announce that Gina Seibert is its new Vice President of Strategic Growth, Product Development and Marketing.
Seibert has worked for PSECU since 2003, first joining the credit union as an asset / liability manager (ALM) and investments. Since then, Seibert has been promoted several times, including to her roles as Director of ALM & Investments and Assistant Vice President of Financial Services.
More recently, Seibert was identified as an ideal candidate for a vacant position as Acting Assistant Vice President of Marketing and Communications, where she built on her success as a finance professional and asserted herself in as a leader in the planning, development and execution of the marketing of PSECU. and communication strategies.
“At PSECU, we are committed to developing talent and providing our employees with opportunities for growth and development,” said Sandra Holzgen, Director of Human Resources at PSECU. “Gina is a wonderful example. She seized the opportunity to take a leadership role in a different department, exceeded our expectations and her success is now recognized with this new position.
As Vice President of Strategic Growth, Product Development and Marketing, Seibert will continue to oversee PSECU’s marketing and communications strategies, while collaborating with others within the organization to develop new products that match the priorities, goals and objectives of the credit union. In addition, she will supervise the marketing research and analysis team.
“Gina has distinguished herself as a strong leader at PSECU throughout her nearly two decades of experience with the credit union. Her strong analytical and relationship building skills, along with her ability to drive change and build strong teams, are among the many reasons we chose her for this role, ”said Barb Bowker, Head of the experience of PSECU members. “I am delighted to welcome him to a permanent position within the Member Experience team. “
Seibert received his BA in Finance from the University of Shippensburg and his MBA from Lebanon Valley College.
“I am delighted to join the Member Experience team in this new role,” Seibert shares. “I am energized by the opportunities to help our members achieve more through a strong commitment to making data-driven decisions with the best interests of our members in mind and through innovation and engagement. excellence in the development and marketing of our products. “