OnePlus details its future product strategy and the new unified OS

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In June, OnePlus and OPPO officially merged their product and R&D teams. A month later, OnePlus announced the merger of the OxygenOS and ColorOS code bases. Now, OnePlus has shed light on how this integration with OPPO will shape OnePlus’ hardware and software strategy and, more importantly, what it means for OnePlus fans and existing users. The highlight of this announcement is definitely the new unified operating system for OnePlus and OPPO devices.

OnePlus 2.0

Pete Lau, chief product officer of OnePlus and OPPO, describes the integration with OPPO as the starting point of “OnePlus 2.0”, indicating that it is an important step for the company. When it comes to products and services, Pete says OnePlus will stick to its ‘Never Settle’ approach and no-burden design philosophy. In addition, he says OnePlus will continue to provide high quality products at multiple price points “with even more competitive prices”. And yes, OnePlus will continue to allow users to unlock their bootloaders despite these changes.

The OnePlus design team, which was previously independent from OPPO, has been merged into one larger team, which is now working on several different OnePlus and OPPO products. However, OnePlus’ marketing, branding and public relations teams are still independent and make their own decisions.

The new unified global operating system and OxygenOS 12

As mentioned, one of today’s key announcements is the merger of OnePlus’ OxygenOS with OPPO’s ColorOS, going beyond the previously announced codebase integration. OnePlus claims that the new unified operating system will combine the best of both worlds: the fast, burden-free experience of OxygenOS and the stability and rich functionality of ColorOS. The company did not disclose the name of the new operating system, however.

Pete reassured OnePlus fans that the new unified operating system “will keep the OxygenOS DNA that many of you love so much.”

We’ll customize the unified operating system specifically for OnePlus devices to make sure it meets your expectations, such as keeping it as clean and light as before, and continuing to support unlocking chargers from. start-up.

Although the code base is the same, we’re told that the user interface on the OnePlus and OPPO phones will be different; we’ll have to wait and see how it gets executed. OnePlus also reiterated that it will not include ads in its software. Gary Chen, Head of OxygenOS, is currently overseeing the development of the unified operating system.

OnePlus' new unified operating system timeline

The unified operating system will debut on OnePlus’ next flagship, presumably the OnePlus 10, which launched in 2022. Existing models, dating back to the OnePlus 8, will also be updated with the new software, although there is no timeline. specific has not been shared on when this will happen. Finally, the company has revealed that it will officially announce OxygenOS 12 based on Android 12 “in the coming weeks.”

Double the efforts of the camera

This year, OnePlus entered into a strategic partnership with Swedish camera maker Hasselblad, which helped OnePlus tweak the camera for the OnePlus 9 and OnePlus 9 Pro. OnePlus says it is a long-term partnership, adding that it will continue to work with the camera maker to improve color performance.

Additionally, OnePlus says it will focus on improving the user experience of its camera app. The company also plans to invest in the development of advanced zoom capabilities, a new color filter matrix, improved image stabilization and next-generation camera modules.

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