New Flame Chooses Centric PLM™ to Streamline Product Development


Achieve speed, flexibility and innovation for ambitious OEM and ODM businesses

CAMPBELL, Calif., June 23, 2022 /PRNewswire-PRWeb/ — New Flame, an apparel design and manufacturing company that provides end-to-end service to its customers, has selected Centric Software®’s Product Lifecycle Management (PLM) solution , the first one Bangladeshbased company to do so. [Centric Software __title__ Centric Software] provides the most innovative business solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home decor, cosmetics, food and beverages and luxury in order to achieve strategic and operational digital transformation objectives.

New Flame is based in Bangladesh with additional premises China and Italy. The company provides services including design, development and production for brands and retailers who want a faster design-to-manufacture approach. New Flame has experience in the production of sportswear, underwear, outerwear and swimwear and is able to create quality products at competitive prices in short lead times thanks to its “accelerated” manufacturing systems.

Francesco Zancanaro, an investor and advisor at New Flame, explains why the OEM/ODM company decided to take on a PLM project: “Over the past few years, we have struggled to create a single hub that kept all of our information consistent and reliable. Development and product information was managed at the individual level, which made it very difficult to rapidly innovate new products and create additional value from existing products.” He continues: “Lockdowns, supply chain disruptions and raw material availability are now part of our daily planning, so we needed a better way to manage our critical path.

After evaluating several PLM solutions, New Flame selected Centric PLM for reasons such as its intuitive interface and its ability to handle specific business needs. “From the first demo to the last, we immediately saw Centric in our business. The ‘out-of-the-box’ concept, along with its best practice solutions, immediately felt right to us and we saw a system that we could easily integrate into our We were confident that Centric’s vast experience in fashion and apparel could enable New Flame to grow from a traditional commercial operation into a leading company in product development and manufacturing” , explains Zancanaro.

Centric PLM will improve New Flame’s internal processes by creating a standardized system for storing, sharing and viewing information. With complete visibility into its supply chain and the ability to manage product data from initial design through shipment, the company will be able to create exciting new opportunities for its customers.

Himangshu SikderSenior Merchandiser at New Flame comments, “Centric PLM will save us time by organizing our information and making it instantly accessible. With real-time tracking, we can track progress and goals, so we’re better prepared to meet tight deadlines. Above all, our customers will understand that New Flame has a stable base and can achieve its ambitious growth plans.”

President and CEO of Centric Software, Chris Grovesconcludes: “We are delighted to partner with our first customer in Bangladesh, New Flame. We are delighted that Centric PLM is enabling New Flame to increase productivity and collaboration across its design, development and production departments, helping the company to grow and innovate effectively. »

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New Flame (
Born from a desire to design and a passion for manufacturing, New Flame, located in China, Bangladesh and Italyprovides end-to-end service to its customers.

Brands and retailers want a design inspired faster manufacturing approach, New Flame has organized to design and develop “Fast Track” manufacturing systems to harness efficiencies and deliver quality products to competitive prices within short lead times.

We manufacture sportswear, underwear, outerwear and swimwear by taking the OEM and ODM philosophy to a higher level of satisfaction.

Media Contact

Aurora EveCentric Software, +16479155377, [email protected]

SOURCE-centric software


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