After a year of record growth, Movable Ink, a leading content personalization provider, announced that it raised $55 million in Series D investment.
Silver Lake Waterman led the round, which included former investors such as Contour Venture Partners, Intel Capital and others. With this new funding round, Movable Ink has received a total of $97 million since the company was founded in 2010.
“My co-founder and I founded Movable Ink in 2010 with a mission to help businesses turn data into personalized content at any customer touchpoint,” Vivek Sharma, co-founder and CEO of moving inktold CMSWire.
“Today, we work with hundreds of the most innovative Fortune 500 brands and companies around the world, powering award-winning campaigns to help support their business goals and drive longer-term customer value. .”
Funding will accelerate product development
Movable Ink plans to accelerate its product roadmap with this current round of funding, addressing marketers’ needs for people-centric strategies. AI-powered content personalization will be rolled out across all channels as part of the brand’s product strategy. They also plan to hire over 700 additional inkers before the end of the year, as well as expand into new regions of the world.
At the end of April, Movable Ink raised $55 million. To date, the company has raised $97 million in funding.
Brands have invested heavily in data management and messaging platforms. Unfortunately, today’s marketers must rely on limited physical labor and resources, resulting in lengthy and inflexible manufacturing processes. Movable Ink overcomes this problem by converting first-party data into personalized content at the time of interaction.
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Movable Ink empowers all marketers
“We work with hundreds of the most innovative Fortune 500 brands and companies, including: the 6 largest US airlines, 2 of the 4 largest US commercial banks, 3 of the 5 largest US retailers, the largest QSR brands and 2 of the world’s largest media companies. This includes big brands like JetBlue, Dunkin, Comcast, Hilton, Ube and Bloomingdales to name a few,” said Sharma.
Although it has been in business for over a decade, Movable Ink has the vigor and agility of a young company. It transforms data into tailored content at every customer touchpoint. Consumers expect unique, relevant and compelling experiences from brands across all industries.
Movable Ink helps marketers in a variety of industries such as retail, entertainment and media, financial services and more to create personalized experiences for individual consumers across email, mobile and the Web.
What’s next for Movable Ink?
Sharma told CMSWire that every successful business wants to put their customer at the center of everything they do. But, as consumer behaviors continue to change, brands face challenges in evolving their programs to meet individual customer needs. Omnichannel personalization is no longer a “nice to have”. It’s what consumers demand and it’s a matter of survival for brands.
Changes in privacy regulations and shifting consumer preferences during and after the outbreak add to these issues. More and more companies are turning to artificial intelligence (AI) to better target consumers. By acquiring Coherent Path, Moveable INK gives marketing departments around the world access to groundbreaking artificial intelligence technologies.
Coherent Path uses machine learning to deliver the best possible email campaigns and focuses on a long-term, reciprocal approach that is more lucrative for the brand and more engaging for the customer than most other AI solutions. . Coherent Path focuses on customer lifetime value rather than the optimal next move. With this approach, personalization takes on a deeper meaning for the company and its customers.
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