Mary Aufdemberg has been appointed Managing Director of Product Strategy and Market Development for Daimler Trucks North America.
Daimler Trucks North America
Daimler Trucks North America (DTNA) announces that Mary Aufdemberg, previously Managing Director and President of Daimler Trucks Remarketing (DTR) has been appointed Managing Director of Product Strategy and Market Development.
“Mary has been a driving force in the unprecedented growth of SelecTrucks and the entire Daimler Trucks Remarketing business portfolio,” said David Carson, senior vice president, sales and marketing, DTNA. “His proven track record in brand leadership, his constant focus on customer needs and his extensive knowledge of our Freightliner and Western Star lines are a winning combination to support our continued business leadership and to plan for the future of the evolution of our products with input from our customers, dealers and staff.
Aufdemberg started his career at Daimler in 2004, working in financial services for a subsidiary, before officially joining DTNA in 2008 as head of the training and marketing center at Thomas Built Buses. In 2012, she accepted an executive leadership role as Director of Product Marketing for Freightliner, where she was instrumental in the launch of the new Cascadia and the launch of DTNA’s first self-driving concept truck. She joined DTR in 2017 as Director of Acquisitions and Operations and was promoted to Managing Director and President in 2019. Under the leadership of Aufdemberg, the DTR team embarked on a growth strategy aggressive for the SelecTrucks brand, which added 11 locations during his tenure.
Aufdemberg succeeds Kary Schaefer who progresses to a new position of Chief Engineer, Cabin Systems / Full Vehicle Engineering. Schaefer is a 23-year DTNA veteran who, prior to her role as General Manager of Product Marketing and Strategy, held various engineering positions of increasing scope and responsibility.
“We owe an incredible debt to Kary for her last six years as responsible for our Freightliner and Western Star products and brands,” added Carson. “She has been a strong advocate for our customers and dealers, as we have launched many products inspired by their feedback and designed to meet their needs, including the all-new Western Star 49X and the game-changing Freightliner eCascadia and eM2. “