Locus onboards Dan Vanden Brink as VP of Product Strategy


Locus, a technology platform that uses AI, ML and proprietary algorithms to automate complex supply chain decisions, recently recruited Dan Vanden Brink as vice president of product strategy. Daniel will lead the execution of product strategy and the go-to-market of Locus’ product portfolio across all geographies. He brings with him a rich experience of more than 25 years in strategy, consulting and client success.

In his previous role, Daniel was Regional Vice President for Customer Success Strategy at Llamasoft (a Coupa company), a global leader in continuous supply chain design. His background also includes serving as Vice President of Advanced Analytics and Supply Chain Engineering at Schneider, a leading shipping, transportation and logistics provider in North America. At Schnider, Dan led an award-winning 50-person research and engineering team applying AI and ML to complex revenue management, dispatch, and security problems in the logistics industry. Prior to Schnider, Daniel worked at IBM (ILOG acquisition) for nearly a decade, leading their supply chain and optimization team globally.

Nishith Rastogi, Founder of Locus, said, “We are excited to have Dan join our growing team to lead and strengthen product strategy. Locus’ is focused on investing in technology that makes life easier for its customers, and I’m sure Dan will add immense value to the team. His experience in the supply chain space will go a long way in advancing our vision.

Daniel Vanden Brink, Global Vice President – Product Strategy, Global, Locus said, “I am excited to join Locus and have this opportunity to use my strengths to solve supply chain challenges for businesses around the world. My vision of using technology to optimize supply chain and logistics processes aligns well with Locus. By advancing and perfecting our products, we aim to enable our customers to provide end-to-end visibility, improve operational efficiency by controlling costs, streamlining customer experience and reducing environmental impact. . I look forward to working with Nishith and the high impact team at Locus.

Daniel holds a Masters in Operations from the Illinois Institute of Technology, where he also delved into operations with his ABD Ph.D. in Operations Research. Daniel is an active member of the Global Supply Chain Advisory Council, part of the WVU John Chambers College of Business and Economics, where he provides advice and guidance for the development of the academic quality and reputation of the college as part of the Global Supply Chain program. He is also an active member of INFORMS and CSCMP.


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