Lindex chooses Aptos PLM for faster and more sustainable product development


European fashion leader advances digital transformation to promote centralized collection management and eco-friendly fashion

London, United Kingdom — July 6, 2022 — Aptos, a recognized market leader in retail technology solutions, today announced that Lindex has selected the Aptos Product Lifecycle Management (PLM) Solution. With Aptos PLM, Lindex will streamline and automate the critical processes involved in creating and managing its collections, resulting in faster time to market, increased focus on quality and sustainability, and better collaboration across organization and with suppliers.

Based in Gothenburg, Sweden, Lindex is one of Europe’s leading fashion companies, with approximately 4,000 employees. Founded in 1954, Lindex operates 440 stores in 18 markets and offers online sales worldwide through third-party partnerships. With an assortment that spans womenswear, childrenswear, lingerie and cosmetics, Lindex offers inspiring and affordable fashion. Since 2007, Lindex has been a 100% subsidiary of the Stockmann Group.

As demand for Lindex’s collections grew, both in its own channels and in partnership with global fashion platforms, Lindex recognized the need to centralize product information and empower its design teams, product management, planning and purchasing access to a single source of truth for all. data throughout the product life cycle.

After conducting a comprehensive evaluation of third-party PLM software applications, the fashion leader has found the right fit with Aptos.

“Lindex was looking for a PLM solution that offered a modern and scalable technology platform, advanced features specific to the fashion vertical, and robust support and tracking of sustainability initiatives,” said Elisabeth Hedberg, Director design, purchasing and production at Lindex. “We found that — and more — with Aptos PLM. We were impressed with the fashion savvy of the Aptos team, as well as the system’s ability to facilitate better collaboration throughout our end-to-end product development processes.

“We have production offices in Europe and Asia,” Hedberg added. “Our employees in these offices must work closely with our design and purchasing departments as well as our suppliers to ensure that the styles we produce meet our high standards for quality, fit and durability.

“Once fully deployed, we expect Aptos PLM to be used by internal and external stakeholders, resulting in significant gains in productivity, collaboration and visibility for all parties. involved,” Hedberg said.

>The solution will also support Lindex’s sustainability programs, which focus on promoting circularity in the fashion industry and climate action.

Using this tool, Lindex can assess the environmental impact of its designs and suppliers in real time and better respond to consumer demands for transparency and accountability in environmental impact.

“Lindex captures the hearts and minds of women around the world by providing affordable and environmentally friendly fashion,” said Richard Willis, Regional Vice President, EMEA and APAC, Aptos. “With Aptos PLM, Lindex can optimize every aspect of its product development processes and better manage the vast complexities of its global business. We pride ourselves on providing Lindex with a powerful digital foundation that can enable their business to deliver higher quality products to customers faster and more cost-effectively, while respecting the planet.

About Aptos

In an age where choice is virtually limitless, sustainable competitive advantage only belongs to retailers who truly understand their customers, what they want and why they buy. We are committed to deeply understanding each of our customers and meeting their needs with the most comprehensive omnichannel solutions in the retail industry. More than 1,000 retail brands trust our solutions to provide every shopper with a personalized, empowered, and seamless experience, no matter when, where, or how they shop.

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