Named Leupold & Stevens, Inc. Tim Lesser its Vice President, Product Development and Marketing, effective immediately.
“Tim has spent the past eight years leading our engineering and product development teams, and he has been a member of the shooting and outdoor industry for even longer,” said Bruce Pettet, President and CEO of The direction. “His drive, talent and commitment to the Leupold brand make him the ideal person to continue to elevate our product development and take our consumer marketing efforts to the next level.”
Lesser previously served as the optical company’s vice president for product development. His role now includes leading the brand’s product development team and internal marketing team. Lucas Burt, Leupold’s senior manager, brand builder, will report directly to him.
Besides, Dustin Miller was named the company’s NPI engineering director. Miller joined the company in 2021 and has extensive experience in product design and development. He will oversee the New Product Introduction (NPI) engineers.
“Dustin’s skills in engineering and new product development are undeniable,” said Pettet. “We’re thrilled he’s leading the charge as we continue to design and manufacture products that will outperform, inspire and outlast the competition.”
Leupold’s product lines include rifles, handguns and spotting scopes, binoculars, rangefinders, mounting systems, optical tools, accessories and professional equipment.