Leaders in Product, Design and Engineering Join Forces on New Feature Sprints to Revolutionize Software Development |


MIAMI, December 28, 2021 / PRNewswire-PRWeb / – Product Manager Gaby Antoni, Head of design Marta Guerra, and responsible for engineering Chris Patullo have pooled their expertise to provide companies with a revolutionary book for software development. Entitled “Feature Sprints”, this book was created to make the design and development process more inclusive by enabling teams to work together more transparently and deliver more value to their customers. Released recently on Amazon Kindle, the book reached # 1 bestseller status in four categories on Amazon. The paperback version of the book will be released in January 2022.

One of the biggest challenges organizations face today is getting stuck on the endless hamster wheel of analysis, design, and discussion when building a software product. The authors created “Feature Sprints” to break this cycle.

Feature Sprints leverages a modified version of the Sprint process for startups to leverage the collaboration and speed it promotes. The authors adapted, improved, and tested their feature sprint process extensively to make it work to add new features and enhancements to existing software products and services.

Most software development teams operate as several separate dysfunctional teams (product, design, and engineering) resulting in wasted time and energy. Existing frameworks do not include the whole team during the sprint session, as the engineering team is usually involved after the prototype has been created and this does not help the feature lifecycle become more efficient. When the engineering team is recruited after the prototype has been created, teams usually discover unexpected surprises or technical limitations that often result in a redesign and wasted resources.

Feature Sprints seeks to connect all the dots by applying user-centered design principles throughout the software development lifecycle, not just the analysis and design phases. Whatever the agile development methodology of an entity (Scrum, Kanban, etc.), it can be easily integrated into the process of a team. As all team members from the product, design and engineering groups participate in the feature sprint process, it fosters accountability as well as a collaborative culture where everyone’s voice is heard and factored into the final solution. .

Since everyone on the team is on the same page as to what functionality is, why it is important, and how it is going to be built, the engineering team can quickly think about potential issues, create stories, map dependencies, and effectively start coding the solution the day after the Feature Sprint session, which is much sooner than the typical weeks or months it would take to get to the same page, create stories, and start writing code.

The Kindle version of Feature Sprints is available at amazon.com/dp/B09N2NL1VM

For more information on feature sprints, visit featuresprints.com. You can also find out more about the book through the social media links provided below.

LinkedIn: linkedin.com/company/feature-sprints

Facebook: facebook.com/Feature-Sprints-111345164679166

Instagram: instagram.com/featuresprints

Twitter: twitter.com/FeatureSprints

about the authors

The authors of the book (Gaby Antoni, Marta Guerra, and Chris Patullo) represent the Tri-Force between product, design and engineering which reveals the power of collaboration between these three functional areas. The team received the Great Places to Work® For All Leadership Award in 2019 for an innovation that has had a significant and quantifiable impact on the success of their business.

Gaby Antoni is a product manager and leads the mobile development teams for his company’s mobile applications. His job is to define the vision for mobile apps, become the voice of the customer, perform market analysis, interpret trends, interview customers, fill customer needs and translate them for developers. Before becoming Manager of Product, she was Business Analyst (BA). As a BA, she understood the unique business needs and use cases of customers. She conducted market analysis to interpret trends, interviewed customers, and translated information into business requirements to help developers build functionality.

LinkedIn profile:


Marta Guerra is Senior UX Designer, and she creates products that deliver meaningful and relevant experiences to users. It takes care of the entire user journey: acquisition, first use and maintenance so that everything works transparently. Its work is considered successful when it meets the needs of a particular user in a specific context. It also strives to adapt to the physical limitations of users. Some of its deliverables include researching users, building personas, designing wireframes, and building interactive prototypes. She acts as a voice for users to keep their needs at the center of all design and development efforts.

LinkedIn profile:


Chris Patullo is Director of Software Engineering, and is responsible for ensuring that the team effectively creates high-quality products that deliver value to customers. He transitioned from a business analyst role to engineering leadership because of his love for the technical side of the development process. Having a business background and perspective helps all the teams and projects he leads. Chris has always been involved in team sports, whether it’s playing college football or coaching his sons’ sports teams, so he treats everyone who works on a project as a cohesive unit, even if they belong to different functional groups such as product team analysts or UX team designers. He believes anything is possible when everyone works together.

LinkedIn profile:


Media contact

Marta Guerra, Chris Patullo, Gaby Antoni, Feature Sprints, LLC, +1 954-546-2997, [email protected]

Functionality SOURCE Sprints, LLC


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