Lasso Loop Begins Product Design, Announces Working Prototype Home Recycling Device, and Launches Presales Program


“The current curbside collection system is broken and inefficient, recycling only 9% of goods and requiring relentless extraction, mining and processing of virgin materials that perpetuate pollution on our planet,” said Aldous Hicks, co-founder of Lasso Loop. “Lasso empowers everyone to truly recycle. Our goal is to accelerate the adoption of a more vital circular economy.”

Of the 8.3 billion metric tons of all global plastics ever produced, 6.3 billion metric tons became plastic waste. Only 9% of global waste has been recycled and only 2% of materials are currently recycled in a closed loop.* The vast majority of global plastic waste accumulates in landfills or in the environment, including the oceans. In the United States, it has been estimated that the remaining capacity of landfills will decrease to only 17 years in 2022.**

Lasso’s device processes seven of the most commonly used plastics, glasses and metals. From loading to storage, in minutes, the recycling process cleans and removes contaminants such as food, grease, dirt and sticky labels, while separating materials, ensuring manufacturers pure and valuable recycled materials as inputs for refurbishment.

For two years, Lasso’s engineering and development team built the working prototype and worked with designers to develop the product’s contemporary design for retail. With clean lines and a modern aesthetic, the appliance is suitable for the kitchen, pantry or other domestic locations, using the appliance’s standard water and electricity connections, and will be available in six colorways, including carbon fiber, matte black, stainless steel, white, dark green and black. blue. The working prototype was completed in December 2021 and shipped from Australia to the San Francisco Bay Area for exhibition and demonstration starting this spring.

“We see conscious consumers and businesses working in every way possible to slow the effects of climate change,” Hicks continued. “We take deep pride in creating a product and service that is a solution to changing the future of recycling and reducing the human impact on the planet.”

A limited number of Lasso presales will be offered at an introductory price of $3,500, $1,500 on the manufacturer’s suggested retail price of $5,000. Consumers who purchase a Lasso through the pre-sale program will also have the opportunity to apply for the beta pilot program in 2023.

Lasso’s final product should be available in the west United States in 2024, with a pilot program planned for 2023. Learn more about Lasso presale pricing and reservations at

*reference: peer-reviewed journal Scientists progress, The New Plastics Economy: Rethinking the Future of Plastics
**Reference: Waste Market Overview and Outlook 2019, Waste Business Journal

Lasso Loop facilitates the planet’s vital circular economy. The company is dedicated to a comprehensive recycling solution that ensures the consistency and purity required to ensure materials can be remanufactured in a closed-loop recycling system to prevent materials from reaching landfill, rivers or oceans . Lasso is the world’s first home recycling device. From loading to storing, Lasso handles seven of the most commonly used plastics, glass and metal materials in the home, while using less water and electricity than a standard dishwasher. Learn more about

Media contact:
Dominique Leonard, Lasso Loop
[email protected] or 310-753-5336

Pamela Bennett Ajello, MA Media for Lasso Loop
[email protected] or 510-501-5768

SOURCE Lasso Loop


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