Bathroom specialist Aqualisa announced today that Joe Brawn has joined the UK manufacturer as head of product management, leading the company’s product strategy and overseeing the introduction of new Aqualisa solutions to UK and international markets.
Reporting to Mike Simpson, Director of Product and Marketing, Joe took up his role at Aqualisa on November 1, 2021 and leads a team of six product managers and executives responsible for managing the company’s extensive bathroom portfolio and l development of its long-term product roadmap. In this new role, Joe will play a central role in expanding the Aqualisa range and improving the customer experience across the range. One of his first plans is to design and implement a bespoke product management framework to streamline launches and increase the efficiency of new product delivery.
A seasoned leader in product management, Joe’s career spans over 15 years, working in leading organizations across a variety of industries and categories. He joined Aqualisa after working for cookware company DKB Household, where he led the overall management of Cole & Mason brand products. Previous positions included Global Brand Manager at Bissell Homecare, Inc and Product Manager at Vax.
Joe Brawn commented: “Aqualisa is an inspiring UK company with advanced and revolutionary products and an extremely exciting vision for the future, so the opportunity to be part of the journey to realize that potential was too good to be missed. I look forward to advancing the product strategy to expand the company’s market offering across all channels, and working with the product management team to deliver best practices and deliver a superior customer experience across the product portfolio. My particular focus is on developing Aqualisa’s position as a leader in sustainability and smart digital showers, and on providing customers with even more choices in this rapidly growing category.
Mike Simpson, Director of Product and Marketing, added, “Expanding our product line is critical to our ambitious growth strategy, and I believe the breadth of Joe’s experience and expertise in a broad range of industries will add immense value to our organization. . I look forward to working closely with Joe to strengthen our leadership in pioneering bathroom technology and successfully expand our product innovation pipeline to meet our long term business goals.