JLG Appoints Ara Eckel Director of Product Management for Connected Solutions Platform


JLG Industries has named Ara Eckel Director of Product Management for the company’s Connected Solutions Platform team. In this role, Eckel is responsible for driving the connected channel strategy.

Jobsite connectivity is a big trend in the construction industry today, and JLG’s Connected Solutions Platform team is working to develop cutting-edge digital technologies that, when used with mobile elevating work platforms and JLG telehandlers, enhance the overall value of the company’s products. The team’s product portfolio today includes a number of connected assets, including JLG Augmented Reality and Mobile control apps, which include features such as the new Bluetooth® Analyzer Enabled and Analyzer Drive and Advanced battery monitoring systemas well as Clear Sky telematics with access control functionality, interactive 3D diagrams, BIM library, SkySense electronic detection system and AccessReady Fusion XR virtual reality training simulators.

“One of JLG’s biggest responsibilities as a leading global equipment manufacturer is to really understand user needs – what they want from the machine and how they want to interact with the equipment,” said said Eckel. “Our team’s goal is not only to demonstrate that we can deliver real value on jobsites today, but that we also want to grow that value over time through technology advancements that create connected experiences. intuitive, engaging and interactive.”

According to Eckel, JLG’s current connected solutions products only scratch the surface of what’s to come. “The sky is the limit for expanding the use of connected technologies. As we work to advance the connected worksites of today and the connected cities of tomorrow, we are focused on the customer. to make their work easier and their equipment more efficient.

Eckel assumed this new position in the fall of 2021. Prior to joining JLG, Eckel’s professional experience included various roles in sales, marketing and technical products at Fiat Chrysler Automobiles, General Motors, Meltwater Group and Apple Inc. He is a graduate of Ithaca College and holds an MBA from Southern New Hampshire University.

JLG’s team of Product Managers includes Eckel, Bob Begley, Daliborka (Dali) Ribeiro and Nate Hoover. The main objective of this team is to elevate the company’s product strategy on three pillars: security, productivity and technology.

For more information on JLG products and services, visit JLG.com.


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