Inspired Hires New Director of iGaming Product Development

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Inspirational entertainment announced on Friday the appointment of Suki Sandhu as New Director of iGaming Product Development, effective immediately. His responsibilities include the innovation, delivery and growth of Inspired’s iGaming product lines: online and mobile Virtual Plug & Play, interactive games (slots and casino) and iLottery.

Sandhu is a Digital product manager with 20 years of experience building product-driven organizations and driving digital products through the various stages of ideation, launch and growth.

In 2005, Sandhu joined PartyGaming (now part of Entain), where he was responsible for the design and delivery of the core electronic gaming platform, with a focus on player acquisition, conversion and retention. He joined IGT in 2010 as Vice President of Interactive Products, responsible for developing the online and mobile potential of the land-based casino provider. At IGT, Sandhu has launched content in a number of regulated iGaming markets globally and into the social media marketplace with DoubleDown Casino.

Between 2013 and 2016, Sandhu was a partner of Digital Works Group, where he ran Interim product management and monetization consulting projects for start-ups such as Zeptolab, GameSparks and Bash Gaming, and for Experian, where he helped launch Experian CreditMatcher online. He was responsible for games for Gamesys (Roxor Gaming), where he ran the game studios and games platform, and recently spent a short time at BetBull, where he helped revive WynnBet for the NFL debut in 2021.

In an official press release Brooks Pierce, President and COO of Inspired Entertainment, spoke of Suki’s appointment and said, “Suki is an innovative, results-driven product expert who strikes a solid balance between business, operational and technical capabilities. His leadership and proven track record in defining and launching cutting edge B2B and B2C interactive solutions for various organizations is exactly what we need to take our iGaming business to the next level. ”

Before entering the iGaming industry, Sandhu spent eight years working for online service provider AOL and Yell, the UK’s online business directory, where he was the product manager responsible for launching AOL Search UK, Netscape UK Online and of the Yell B2B direct marketing e-commerce site.

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