Industry Expert Yevgeny Peres Joins AppsFlyer to Lead Product Strategy

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SAN FRANCISCO–(BUSINESS WIRE)–AppsFlyer announces the addition of Yevgeny Peres to its leadership team, who will join as Executive Vice President of Product Strategy. Peres joins as AppsFlyer marks the next steps in the company’s continued growth, with the company surpassing $300 million in annual recurring revenue (ARR) from its cloud-based software.

“In today’s fast-paced and highly competitive ecosystem, businesses are constantly challenged to make the right marketing and critical decisions to continue to grow effectively, while delivering a better and safer digital experience to their users,” said Yevgeny Peres, EVP Product Strategy. , AppsFlyer. “AppsFlyer’s independent and unbiased market-leading position and impressive growth is a testament to the company’s core values ​​and continued investment in product innovation, which is why it is a partner of trust so key for so many market leaders in the space. No company is better positioned to lead the current paradigm shift in the industry than AppsFlyer, and I’m thrilled to join the team and their mission to lead the future of digital marketing.

Peres joins AppsFlyer with extensive experience in the digital ecosystem and mobile space. He previously held leadership positions at ironSource and Supersonic, where he was initially responsible for launching and growing its mobile business and in recent years has led its mobile product strategy and innovation lab. In his new role, Peres will pursue AppsFlyer’s product innovations that maximize user value, experience and privacy by enabling the entire ecosystem to collaborate together in ways that preserve privacy for a digital experience. better and safer for everyone.

“I have known Yevgeny for many years and not only is he one of the most knowledgeable and experienced people in the ecosystem, but also one of the best people I know. I learned so much from Yevgeny at over the years and I am extremely excited about what we can accomplish together,” said Oren Kaniel, CEO and Co-Founder of AppsFlyer. “In our ever-changing space, we are committed to continuing to innovate and to create software that enables the entire ecosystem to collaborate and work together to maximize consumer benefits while maintaining privacy. We see this as our responsibility and our mission.

AppsFlyer has successfully led the mobile ecosystem by navigating evolving privacy regulations and platform guidelines, such as Apple’s App Tracking Transparency (ATT), SKAdNetwork and Google Privacy Sandbox, with new innovations and products that enable creators, app developers, platforms, app stores and ad networks to continue to create great services and products to benefit consumers while maintaining their privacy . These include innovations that provide privacy-preserving insights based on SKAN Conversion Studio, Predictive Analytics, Aggregated Conversion Modeling, and Single Source of Truth; private collaboration innovation such as AppsFlyer Privacy Cloud and Data Clean Room; and finally, a one-stop-shop to measure everything and ensure a better user experience, including CTV, owned media and more.

About AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data cleanroom and preservation of privacy. Built on the idea that brands can increase customer privacy while delivering exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

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