How Market Research Helps Create A Flawless Product Strategy | Infiniti’s latest blog explains


LONDON–(COMMERCIAL THREAD) – Infiniti Research, a well-known market intelligence company, announced the completion of its latest article on 3 Ways Market Research Can Help Build a Flawless Product Strategy. This article covers:

  • Why product strategies often fail

  • How market research can help build an effective product strategy

Most product failures and lack of customer adoption are due to inaccurate data and research on the product, market and target consumers. This translates into building a product that customers don’t need or don’t meet customer expectations, ”says a market research expert at Infiniti Research.

Market research supports the creation of a definitive product strategy, helping to exceed business goals. Request a free proposal to learn more about how our market research solutions can help your business.

You can also read some of our recent articles on market research solutions:

How market research can help build a product strategy

Understand consumer needs

An ideal product strategy should focus on the needs of customers in the target market. Market research plays a decisive role in identifying and analyzing these needs. This knowledge helps to understand the underlying preferences of customers and the impact of product strategy on the business. Products can then be customized to precisely meet customer needs.

Identify market entry opportunities

Market research in product strategy can be used to assess a company’s market entry prospects. Whether a company is interested in high growth rate markets or a mature market that needs innovation to revitalize growth, research will help determine which market is best suited. When entering a new market, it is essential to look beyond simple market analysis and determine what the target consumers really want. Market research is one of the best ways to solve this challenge while developing a product strategy.

Evaluate Competitors

Understanding the offerings of competitors is essential for businesses to differentiate their products from their competitors. The ability to grab the attention of customers as quickly as possible determines a company’s ability to compete in the marketplace. Additionally, effectively communicating how the company’s products are different for the better provides an additional competitive advantage. With the help of market research, brands can understand their main competitors in different product categories and also get complete information about market concentration.

Confused about how to determine the right product strategy for your business? Infiniti’s engagement in market research can help. With data and analysis spanning multiple industries in 100 countries around the world, we help develop an ideal product strategy by analyzing key markets for entry, competitive analysis, consumer survey and identification. underlying consumer trends. Request more information.

About Infiniti Research

Created in 2003, Infiniti Research is a leading market intelligence company that provides intelligent solutions to meet your business challenges. Infiniti Research studies markets in over 100 countries to help analyze competitive activity, see past market disruptions, and develop smart business strategies. To find out more, visit:


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