How ISB Executive Education’s Product Management Program will help shape your career in the right direction

In a competitive economy, businesses largely depend on individuals who can perform many tasks efficiently and steer the organization in the right direction. Through guided decision-making and adapting to changing needs, these people can grow the business. In today’s business environment, that responsibility often rests with credible product managers. Like the captain of the ship, a resourceful product manager is a business pillar who develops, refines and launches products with a customer-centric approach to strategically drive business growth. And these product managers have become a vital part of every business across the globe.

According to a McKinsey & Company report, up to 80% of product managers are involved in design activities. And the same percentage is engaged in go-to-market decisions. The report also indicates that nearly 60% of product managers have the analytical skills to draw conclusions without relying on analysts. Nearly 50% of Product Managers are involved in the pricing of a product.


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Such a role is very challenging and also offers many exciting opportunities. So if you want a career in product management, helping businesses grow but wondering where to start, we have the answer for you. Taught via video lectures by renowned ISB faculty, with up-to-date learning modules and the perfect combination of e-learning and on-the-job learning, the Center for Executive Education at Indian School of Business (ISB Executive Education) has an ideal launching pad for you.
ISB Executive Education Product Management Program is designed in collaboration with Eruditus Executive Education to help you design, test and launch products focused on customer needs and strategic business benefits. This program teaches you the end-to-end product management cycle and how it evolves in a disruptive and innovative environment. Using game theory, product mapping, prototyping, MVP building, A/B testing, and more, this program will help you learn what it takes to create market-ready products that engage, inspire and generate income.


ISB Executive Education’s Product Management program isfor:

Middle and senior managers: If you work as a manager at an intermediate or even higher level and want to boost your career and manage new and mature products, this program is ideal for you. It will allow you to gain knowledge from design to execution and measure performance to drive profitability.

Business leaders and entrepreneurs: Being the head of a business or running a business can be difficult. So, if you want to equip yourself with up-to-date knowledge of your organization’s product strategies and lead its product-focused decision-making and planning, this program is for you.

ISB Executive Education Product Management Program

Key points to remember

Many aspects of a product manager make them essential to the business, and
ISB Executive Education Product Management Program will help you move in the right direction in your career. The program will help you:

  • Develop a product mindset, necessary to market viable products (or services).
  • Formulate strategies for how a product will provide a solution to an existing problem.
  • Analyze a product’s development, marketing, and sales frameworks.
  • Evaluate product mapping and prototyping decisions using various product management techniques and practices.
  • Outline a plan to create a competitive scalable product using key product development strategies and frameworks.

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ISB Executive Education Product Management Program is intended to provide you with insight into various facets such as product development, market structure analysis, concept development, solution design, understanding customer preferences, pricing and positioning and brand management. With such a dynamic learning experience, you will equip yourself with the right knowledge and skills to steer your career in the right direction and, at the same time, give your organization a path to thrive on.

As part of the program, upon successful completion, you will have access to Eruditus Career Services. Designed to help you proactively manage your career, offerings include interview preparation, job placement assistance, and building an impressive resume and LinkedIn profile. The portal uses an online platform where placement support from Eruditus partner companies is published, applied and tracked to success. Many Eruditus alumni work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, among others.

Key points on
ISB Executive Education Product Management Program:

Start date: February 14, 2022

Costs: Rs. 1,08,000 + GST ​​with loan offered to EMI of Rs. 6,104 and special business registration pricing.

Duration: 12 weeks online (4-6 hours/week)

Deadline to apply: February 13, 2022

If you want to learn more about product management and improve your career, this is your chance. The program starts February 14, 2022. Join now and help businesses grow in the right direction with the right product management skills!

About Indian Business School
ISB was born out of the need for a world-class business school in Asia. Ranked #1 in India’s research rankings, ISB anticipated the leadership needs of emerging Asian economies. Rapidly changing business streams would require young leaders who understand developing economies. ISB’s Center For Executive Education (CEE) designs programs for working professionals aimed at providing timely learning interventions that help them improve their skills and advance in their careers, while having a positive impact on the organizations in which they operate. Through innovative programs, exceptional faculty, and thought leadership, ISB is committed to creating leaders.

About Eruditus Executive Education

Scholar Executive Education offers customized and open programs in India, Singapore, Dubai and other global locations in collaboration with some of the best institutes in the world including ISB, MIT Sloan, Columbia Business School, INSEAD, Harvard Business School (HBS), Kellogg Executive Education, Berkeley Executive Education, Wharton Executive Education, IIM Lucknow Executive Education, IIM Calcutta Executive Education and Emeritus.

Disclaimer: This article was produced on behalf of Erulearning by the Times Internet Spotlight Team.


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