How a new adjustable base program from Magniflex fits into the product strategy

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Magniflex expands its range of adjustable bases with the Rest collection.

PRATO, Italy – Italian mattress manufacturer Magniflex has added a new line of adjustable bed bases to its product line.

The three models in the Rest collection are made up of tubular steel frames and are fully upholstered. The bases are designed in Italy and offer German engineering.

“When people think of German engineering, they think of high-quality products and premium brands like Porsche, Audi and BMW, which produce some of the best cars in the world,” said Billy Curtright, country manager sales at Magniflex USA. “We have deliberately selected German engineering to manufacture our adjustable bed bases to elevate our product beyond the quality of other competing products on the market. By combining high quality components and production with Italian design, we have created a one-of-a-kind product.

The Rest collection has all the functionality of Magniflex’s current offerings, with advanced technology and more customizable features. Each model includes an adjustable backrest and footrest, wireless technology, preset positions, side-sleeping functionality, a limited lifetime warranty, and three-year in-home service. Bases retail for $1,499 to $2,199 in queen.

The addition of the Rest collection is part of the company’s recent product line overhaul.

“These models offer specialized features for each type of sleeper – and the wireless system allows you to program a timed massage for 10, 20 or 30 minutes. Every feature we’ve developed is aimed at providing the ultimate sleep experience,” said Curtright.

Magniflex’s Rest collection will be presented at the Las Vegas Market this summer.

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