Haro Expands Efforts in Product Development, Supply Chain Management and Global Distribution

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Vista, CA – Haro Bicycle Corporation today announced that it is expanding its product development, sales and supply chain group as part of a company-wide effort to build capacity designed to benefit its worldwide dealer and distribution network. This includes staff enhancements, a European-based sales and distribution operation, and a newly created supply chain group based in Taiwan.

Product Development – A newly created role, the Product Development Manager will be led by Lars Svalin, an industry veteran with 3 decades of experience who has spent most of his career at Cycle Europe. Working with brands such as Bianchi, Crescent, Tec, Spectra and others, Lars’ product management experience includes complete bikes as well as parts and accessories. He’s been both a member of a group and a leader of a group, so he’s perfectly suited to lead Haro’s existing staff. In this new role, Lars will report directly to Haro CEO Jayu Yang.

“I am very happy to have the opportunity to work for a global brand like Haro, which is focused on innovation and growth. Haro is a company driven by a passion for bicycles and I look forward to being a part of the success that our mutual efforts will lead to. Lars will split his time between his home in Varberg, Sweden, and Haro based in Vista, California.

Haro Europe – Haro also announced the creation of Haro Europe under the leadership of Jan Teigelhoff, COO of Haro Europe. Jan brings with him a diverse cycling experience spanning nearly 20 years, which includes retail, sales and marketing for companies such as Decathlon, BICO and Kenstone Metal GmbH.

Based in Salzkotten, Germany, Haro Europe will focus its efforts on establishing sales and distribution in Germany, and assisting Haro’s Vice President of International Sales, Pete Garski, in his expansion efforts as well as in manufacturing capabilities across Europe. Initially established in 2020, the development and progress of Haro Europe has unfortunately been delayed due to the pandemic.

Still, there is a lot of optimism for the future. Jan comments:
“HARO is an iconic brand in the BMX arena. Few brands in the cycling industry offer such a variety of bikes, from kids’ bikes and basic BMX to high-end E-MTBs and professional components. This makes HARO’s tasks so diverse and interesting. For me it is a super exciting challenge to build a new site here in Germany together with Pete, Jayu and the whole team from the USA. Jan lives with his family in the neighboring town of Paderborn, Germany.

Haro Taiwan-Haro also established a supply chain and engineering office under Haro CEO Jayu Yang. Using his extensive manufacturing knowledge, Jayu will develop a supply chain discipline for Haro that will reduce lead times and better insulate him from the devastating effects of a pandemic or any other challenge thrown his way.

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