Geely presents its product strategy until 2025


Geely has unveiled its “Smart Geely 2025” strategic plan. As part of the plan, the Chinese automaker aims to achieve annual sales of 3.65 million vehicles under the Geely Auto, Lynk & Co, Geometry and Zeekr brands by 2025. Geely has also launched a new global brand. of hybrid powertrains.

Regarding sales plans: of the 3.65 million vehicles to annual customers by 2025, more than one million should be electrified. In other words, about 30 percent. The still young brand of high-end electric vehicles Zeekr alone will contribute 650,000 units to annual sales. Production and delivery of the brand’s first model have just started.

Geely plans to achieve ambitious sales figures by launching more than 25 new models of the aforementioned brands over the next five years. Geely Auto will launch more than ten smart, electrified models powered by hybrid propulsion solutions from a new Geely brand, it says. More information on the latter in a moment. Geometry is expected to launch at least five new models based on all-electric platforms and SEA architecture starting in 2022. Lynk & Co is expected to launch more than five smart models, although they are not talking about electrified models here. Finally, Geely still plans to launch a new BEV brand in 2023, which is expected to release five new all-electric models “giving users new options for smart, zero-emission mobility.”

In addition to growth in China, the group is also targeting higher export figures. Of the targeted annual sales of 3.65 million vehicles by 2025, the group wants to sell more than 600,000 vehicles abroad. The Geely Auto brand will focus on the markets of Eastern Europe, Middle East, South East Asia and South America. Lynk & Co will establish itself in Russia, Malaysia, Australia and New Zealand, among others, with Geely aiming to become “number one in Malaysia and number three in ASEAN markets”. In its overview, the manufacturer only mentions Western Europe in the form of the EU as a target market for “new energy products”.

Essentially, Geely’s new strategy makes it clear that the company sees its future primarily in the smart vehicle market. To that end, it seeks alliances in the areas of chips, software, operating systems, smart connectivity and satellite networks, according to the company’s headquarters. As concrete projects, Geely mentions the further development of electronic architecture GEEA2.0 to GEEA3.0, during which access to central cloud computing functions must be opened. Geely is also announcing mass production of an in-house developed chip (“SE1000”) by early 2022.

To create an integrated vehicle software user experience, Geely has opened up its software architecture with more than 1,000 APIs, software tools and platforms, and service partnerships with more than 1,000 digital partners to developers around the world, the Chinese company said. By 2025, they now want to “launch one to two Firmware Over the Air (FOTA) upgrades each quarter, covering complete vehicle and powertrain solutions, so vehicle development can evolve from software driven by the manufacturer to user-driven software and user-driven cooperation. -creation”.

With a view to developing intelligent vehicles, Geely Holding Group, as the parent company, will also make its contribution. It has now completed the establishment of 305 high-precision spatial and temporal reference stations, he said. “China’s high-precision topographic and mapping data will be completed by 2023 and made available to Geely Auto Group to be used for truly safe autonomous driving,” he said in a statement. In this context, the commercialization of level four autonomous driving technologies will be achieved by 2025 and level five autonomous driving technologies will be developed.

But back to the central topic of electromobility: in terms of batteries, Geely continues to focus on battery module and pack technologies. In addition, there are battery joint ventures with partners, including CATL. Geely will pursue its ambitions in the field of battery exchanges. As noted, 5,000 battery exchange stations are to be installed in 100 cities by 2025. Currently, there are around 100 battery exchange stations across China, which can swap batteries “in just 59 seconds.” . The service is currently used by the CaoCao Mobility carpooling service, funded by Geely, among others.

In the field of electric motors, Geely is turning to 800 volt technologies, in particular silicon carbide power modules and oil cooled motors. By 2023, the manufacturer wants to start mass production of its silicon carbide power modules.

In addition, the Chinese are introducing a new global brand specifically for hybrid drives. The start-up Leishen Power offers products for full hybrids, range extension models and plug-in hybrids with a purely electric range of up to 200 kilometers. A modular hybrid training platform called Leishen Hi-X will serve as the hub. It will be used for segment A through C models and in HEV / PHEV / REEV configurations for Geely Auto Group brands, Geely said.

Already at the end of August, it became public that Geely Auto and Lynk & Co in particular are likely to move more strongly towards hybrid drives. The battery size of the PHEV models must be increased so that the plug-in hybrids of the Geely brands in the future have an electric range of 100 to 200 kilometers, it was said at the time. (strategy), (Leishen Power)


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