Sky Li, the founder and CEO of Chinese consumer technology company realme, released an open letter on the occasion of the company’s fourth anniversary and “828 Fan Festival” on August 28, 2022.
Li wrote, “Realme is now entering its second phase of growth as a startup, and in this next phase of our journey, we will further refine our focus on targeted long-term growth. This means increased focus on product quality and market focus. In other words, realme will adhere to the “Simply Better” product strategy and a “Market Cultivation” strategy.
Realme’s R&D investment will increase 58% year-on-year, with a focus on technological innovation. The Number series will become its core product line, packing essential technology into a stylish package at an accessible price.
Realme will launch its 9i 5G smartphone on August 18, and the 10 series will soon arrive in the fourth quarter. In terms of product design, realme will continue to adopt new designs and materials, bringing products with cutting-edge design and innovative performance to users around the world. The company also offers fans the opportunity to participate in its AIoT product development process, and through joint efforts, it plans to offer more user-centric AIoT products by 2023.
Focusing on its “Market Culture” strategy, realme will place particular emphasis on its two 10 million shipping markets while working to build a core of fifteen 1 million shipping markets in three year. This shows realme’s commitment to building local teams, based on local staff, local resources and local knowledge with a more localized marketing approach.
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With its asset-light, short channel modes and e-commerce prioritization strategy, realme has also set up an international e-commerce team to unify channel management and bring benefits to its users worldwide.
With its “Dare to Leap” spirit, realme continues to provide advanced performance and cutting-edge design at reasonable prices for young people around the world. Propelled by the continued adoption of 5G, realme became a fast-growing 5G smartphone brand globally in Q4 2021, growing 165% year-over-year.