Flueid appoints Vice President of Product Strategy – NMP


Flueid, an independent technology company providing a platform for digital real estate transactions, has appointed Danielle Sandoval vice president of product strategy, effective immediately, the company announced today.

In this role, Sandoval will lead the growth and evolution of Flueid’s suite of solutions, including the Flueid Decision platform, to deliver a more connected and streamlined real estate transaction experience. She reports directly to Flueid’s co-founder and CEO, Peter Bowman.

With extensive experience in high growth Software as a Service (SaaS) companies, Sandoval is an expert in growing organizations, from startups to corporate agencies. His career has focused in the adjacent real estate sectors FinTech and PropTech, including leading strategy for complex payment and prequalification products. Before joining Flueid, Sandoval was Group Product Manager at Procore Technologies.

“As we continue to evolve, we knew it was essential to find a dynamic leader and mentor to accelerate our product vision strategically and intentionally,” said Bowman. “We have a highly collaborative management team that combines deep industry experience with finely tuned intuition, and we are confident that Danielle will help guide our product strategy with an even greater emphasis on the core needs of our customers. ”

Sandoval was also a product manager for shipping software at a logistics platform startup and for website products as a service at a property management software startup. In these roles, she led two corporate exit strategies and successful IPOs.

“Flueid has already made great strides in helping clients unlock a more streamlined, on-demand real estate experience through their patented insurance infrastructure,” she said. “I look forward to bringing my passion for commercializing innovative SaaS products to the team and partnering with the organization to continue improving our centralized and integrated platform. “

Flueid continues to add capabilities to its suite of online solutions. Most recently, the company extended its Flueid Decision platform to support purchase transactions through a new pilot with Flueid Built customers. The company also obtained a patent for Flueid Decision in August.


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