Flueid Appoints Vice President of Product Strategy | New

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Flueid has appointed Danielle Sandoval as Vice President of Product Strategy. She is responsible for the growth and evolution of the Flueid solution suite, which includes the execution of the roadmap for the Flueid Decision platform.

“As we continue to evolve, we knew it was essential to find a dynamic leader and mentor to accelerate our product vision strategically and intentionally,” co-founder and CEO Peter Bowman said in a statement. “We have a highly collaborative management team that combines deep industry experience with finely tuned intuition, and we are confident that Danielle will help guide our product strategy with an even greater emphasis on the core needs of our customers.

“Her coaching skills will also be invaluable as she joins us in nurturing our employees’ passion for building products that help support decision making at any point in the lifecycle of a real estate transaction,” he added.

Sandoval brings over a decade of experience scaling customer-centric products for Software as a Service (SaaS) companies in the fintech and proptech industries, including leading the payment and prequalification product strategy. Sandoval was also a product manager for shipping software at a logistics platform startup and for website products as a service at a property management software startup.

“Flueid has already made great strides in helping clients unlock a more streamlined, on-demand real estate experience through their patented insurance infrastructure,” said Sandoval. “I look forward to bringing my passion for bringing innovative SaaS products to the team and partnering with the organization to continue improving our centralized and integrated platform. “

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