Flueid appoints Danielle Sandoval Vice President of Product Strategy


AUSTIN, Texas – (COMMERCIAL THREAD) – Flueid, the leading independent technology company powering digital real estate transactions, today announced the appointment of Danielle Sandoval as Vice President of Product Strategy, effective immediately. In this key leadership role, Sandoval is responsible for the continued growth and evolution of Flueid’s suite of solutions. This includes executing the company’s patented Flueid Decision platform roadmap to deliver a more connected and streamlined real estate transaction experience for everyone. Sandoval reports directly to Flueid Co-Founder and CEO Peter Bowman.

With extensive experience in high growth Software as a Service (SaaS) companies, Sandoval is an expert in growing organizations, from startups to corporate agencies. She has focused her career in the real estate sectors adjacent to FinTech and PropTech, notably leading the strategy for complex payment and prequalification products. In his last role, Sandoval created and grew financial products from $ 0 to over $ 100 million in five years and helped grow the company from 230 to over 2,700 employees.

“As we continue to evolve, we knew it was essential to find a dynamic leader and mentor to accelerate our product vision strategically and intentionally,” said Peter Bowman, co-founder and CEO of Flueid. “We have a highly collaborative management team that combines deep industry experience with finely tuned intuition, and we are confident that Danielle will help guide our product strategy with an even greater emphasis on the core needs of our customers. Her coaching skills will also be invaluable as she joins us to nurture our employees’ passion for building products that help support decision making at all times in the lifecycle of a real estate transaction.

Sandoval was also a product manager for shipping software at a logistics platform startup and for website products as a service at a property management software startup. In these roles, she was also able to manage both corporate exit strategies and successful IPOs.

“Flueid has already made great strides in helping clients unlock a more streamlined, on-demand real estate experience through their patented insurance infrastructure,” said Sandoval. “I look forward to bringing my passion for bringing innovative SaaS products to the team and partnering with the organization to continue improving our centralized and integrated platform. ”

Flueid continues to improve its suite of solutions to bring additional functionality online. More recently, the company announced the extension of its Flueid Decision platform to support purchase transactions via a new pilot with Flueid Built customers. The company also received a patent for the Flueid decision in August of this year.

To learn more about Flueid, its products, services or management team, please visit: https://www.flueid.com/.

About Flueid

Flueid’s mission is to make the rigid real estate process smoother – fueling transactions using data and information to move them easily from start to finish. The company’s goal is not to eliminate critical functions or best practices from the process, but to rethink them and make them smarter, digitally. Using its patented technology, the company has created a universal digital solution for each market segment along the real estate journey, which has been adopted by leading mortgage, service, settlement services, FinTech and PropTech partners, among others. Flueid powers every part of the real estate transaction to provide immediate certainty for our clients and dramatically reduce closing time for consumers. For more information, please visit https://www.flueid.com/.


Comments are closed.