DTNA appoints Mary Aufdemberg General Director of Product Strategy – Equipment

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Mary Aufdemberg started her career at Daimler in 2004.

Photo: Daimler

Daimler Trucks North America has appointed Mary Aufdemberg, currently Managing Director and President of Daimler Trucks Remarketing, as Managing Director of Product Strategy and Market Development.

Aufdemberg takes over from 23-year DTNA veteran Kary Schaefer who has moved on to a new role as Chief Cabin Systems / Whole Vehicle Engineering Engineer.

Aufdemberg started his career at Daimler in 2004, working in financial services for a subsidiary, before officially joining DTNA in 2008 as head of the training and marketing center at Thomas Built Buses.

In 2012, she accepted an executive leadership role as Director of Product Marketing for Freightliner, where she was instrumental in the launch of the new Cascadia and the debut of DTNA’s first self-driving concept truck, said DTNA officials in a press release.

She joined DTR in 2017 as Director of Acquisitions and Operations and was promoted to Managing Director and President in 2019. Under the leadership of Aufdemberg, the DTR team embarked on a growth strategy aggressive for the SelecTrucks brand, which added 11 locations during his tenure.

“Mary has been a driving force behind the unprecedented growth of SelecTrucks and the entire Daimler Trucks Remarketing business portfolio,” said David Carson, senior vice president of sales and marketing at DTNA. “His proven track record in brand leadership, his constant focus on customer needs and his extensive knowledge of our Freightliner and Western Star lines is a winning combination to support our continued business leadership and to plan for the future of the evolution of our products with input from our customers, dealers and staff.

Aufdemberg is the executive sponsor of EQUAL, DTNA’s employee resource group for LGBTQIA, and sits on the DTNA Diversity and Inclusion Council. Aufdemberg previously served on the Board of Directors of Women in Trucking for six years (2013-2019) and served as President for five of those years.

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