Daimler Trucks North America (DTNA) announced that Mary Aufdemberg, currently Managing Director and President of Daimler Trucks Remarketing (DTR), has been named General Manager of Product Strategy and Market Development. Aufdemberg succeeds Kary Schaefer, who moves into a new role of Chief Engineer, Cabin Systems/Complete Vehicle Engineering.
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Aufdemberg began his career with Daimler in 2004, working in financial services for a subsidiary, before officially joining DTNA in 2008 as Head of Education and Marketing Center at Thomas Built Buses. In 2012, she took on a senior role as director of product marketing for Freightliner, where the company says she was instrumental in launching the new Cascadia and launching DTNA’s first self-driving truck concept. She joined DTR in 2017 as Director of Acquisitions and Operations and was promoted to Managing Director and President in 2019. Under Aufdemberg’s leadership, the DTR team embarked on an aggressive growth strategy for the SelecTrucks brand, which added 11 locations during its tenure, says DTNA.
Schaefer is a 23-year veteran of DTNA who, prior to his role as General Manager of Product Marketing and Strategy, held various engineering positions of increasing scope and responsibility.