Creatio announces its product strategy and major updates to its Low-Code platform for process management and CRM on the occasion of “Creatio Live”

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We understand that speed to market is a competitive advantage for today’s businesses and our goal is to empower customers to innovate with speed and agility. The latest updates take user feedback into account and are designed to unlock the maximum value of the platform and the results it generates.

Creation, a global software company that provides a leading low-code platform for process management and CRM, announced today at its virtual event Live creation, the release of major updates to its platform. Creatio version 7.18 offers a variety of deep enhancements to its core software: Low-code / no-code platform to make anyone a developer; BPM engine to change processes faster; and a unified CRM to align sales, marketing and service.

This major update is part of a larger product strategy focused on providing a composable approach to application development and a significant upgrade to Application Lifecycle Management (ALM) tools. . This strategy includes enabling Creatio customers and partners to build applications using reusable components and giving citizen developers powerful ALM capabilities to manage the entire application lifecycle from concept to development and maintenance quickly and transparently.

Creatio’s major software update delivers an improved user experience by further streamlining and simplifying the functionality of all Creatio products, a more intuitive user interface design experience, and improved functionality in CRM tools for sales, marketing and service. These updates will enable users to innovate and iterate new business applications and processes faster, as well as leverage unified CRM data to make more informed, data-driven decisions about lifelong engagement. of the customer’s lifecycle.

“Our core value at Creatio is acceleration. We understand that rapid time to market is a competitive advantage for businesses today and our goal is to empower customers to innovate with speed and agility, ”said Katherine Kostereva, Founder and CEO of Creatio. “To deliver on this promise, we are determined to excel and deliver the best possible products through continuous improvement. These latest updates take into account user feedback and are designed to unlock the maximum value of the platform and the results it generates for our customers.

The benefits of major Creatio platform updates and enhancements include:

Low-Code / No-Code Platform: Creatio’s updated low-code and development tools allow users to build applications and processes faster. Completely redesigned system design tools deliver a more intuitive user interface experience. Extensive functionality for analysis and reporting enables more detailed calculations. Platform enhancements for external file data storage and other major functions improve performance. Advanced configuration settings improve efficiency.

BPM Engine: Key enhancements streamline the full cycle of process management and execution across all Creatio products. Creatio’s BPM enhancements make it easier and faster to set up integrations with low-code / no-code capabilities, simplify file management and reporting in business processes with low-code / no-tools. code and optimize process access management capabilities with an improved user interface. .

Unified CRM: Redesigned tools allow businesses to better align their sales, marketing and service. For marketing, personalization options for email and campaign management allow for more targeted timing and tracking. New social media integrations for Facebook and Instagram are opening up new channels of engagement. For sales, enhanced forecasting capabilities and Marketplace solutions help speed up the sales process. For the service, new support for WhatsApp and Telegram, as well as chat improvements allow service representatives to respond faster and more accurately.

Creatio also provides many vertical solutions, add-ons, models built on their low-code / no-code platform. This major release includes updates specific to the financial services industry, including the next best AI-powered offering (NBO recommendations) that enables financial services companies to create a more personalized approach to customer acquisition. In its marketplace, Creatio has also released new solutions for different use cases and verticals such as SalesAccel, an advanced mobile app for sales reps, and Keen Solution Sales which helps companies sell their B2C, B2B and B2G.

About Creatio

Creatio is a global software company providing a leading low-code platform for process management and CRM. The company combines an intuitive low-code platform, best-in-class CRM, and robust BPM into a single solution to accelerate sales, marketing, service, and operations for midsize and large businesses. Creatio is highly recognized as a market leader by leading industry analysts and, with hundreds of partners, operates in 110 countries around the world. More information can be found at http://www.creatio.com.

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