Rafid Fayaz |
Dec. 16, 2021, 12:50 a.m.
Dec. 18, 2021, 5:37 p.m.
With the rise of technology and computer companies, one profession that is growing in popularity is product management. Product management is gradually gaining a lot of respect from employers and employees, making the title of “product manager” as glorified as that of investment banker or software engineer. So what is product management?
“Product Manager” has its roots in 1931, when Procter & Gamble first coined the term. At the time, that served as a rationale for hiring more people. However, in the past two decades, product management has become a modern and productive field, mainly thanks to technology companies whose products are very sophisticated in the background, but very practical and attractive to the masses at the same time.
So what does a product manager do? According to Atlassian, a product manager is someone who identifies the customer’s need and the broader business goals that a product or feature will fulfill, articulates what the success of a product looks like, and mobilizes a team to transform that vision into reality.
Mckinsey & Company describes the importance of product managers in this order: “Today’s product manager is practically the mini-CEO of the product. -functional teams, ensuring alignment between the various functions. Additionally, product management is emerging as the new training ground for future technology CEOs. ”In Bangladesh, telecommunications companies, mobile financial services (MFS) and technology companies employ product managers. to capitalize on their success.
Product management is not an operational role. But the work cycle of a product manager is quite routine. Akib Moin Arka, Managing Director of Product Management at an MFS, sheds light on this. “The job of a product manager starts with the product vision. After deciding on a vision, they need to determine the requirements to implement it. This involves working with the user research team, the UI team / UX to understand the user’s story. Then the product manager will move on to the sprint planning stage, after which he will work with the development team and determine how best to achieve the product vision. “
“In addition, the typical product manager has to work simultaneously with the customer service team, the quality assurance team and basically all the other teams involved to monitor the performance of the product and act on it. Another part of the job of a product manager is to create a roadmap and strategy for future product developments. “
Asked about the skills needed to become an effective product manager, he replied, “Technical skills are not as necessary as soft skills, but they can be useful. In terms of soft skills, a product manager should prioritize users, they should be able to say no when a proposition does not benefit users. They must also be able to coordinate with other teams in an organization. Having a basic understanding of UI / UX and the technology involved in the product can also be very helpful. Good communication skills are essential. Agility and common sense are also essential for a good product manager. “
But the opportunities and benefits associated with product stewardship come at a cost. “A product manager needs to be nimble. During times of planning and sprint launching, the job can be very stressful and stressful.”
Kidwa Arif, Product Manager and Business Analyst at Selise Digital Platforms, a Swiss-based software company, shares his inspiration behind pursuing this career path. “I want to pursue this career because it’s really cool to take an idea or a solution to a problem and then manage a team and bring it to life.”
The prestige, benefits and opportunities associated with product management will certainly attract many young talents in the coming days. So now is the time to hone their skills today.
The writer is a second year BBA student at IBA, University of Dhaka.