Bradford White Names Rich Simons Senior Vice President of Product Strategy and Marketing


AMBLER, PA — Bradford White Corporation, an American manufacturer of water heaters, boilers and storage tanks, has named Rich Simons senior vice president of product strategy and corporate product marketing initiatives.

In his new role, Simons will leverage Bradford White’s engineering and manufacturing investments to accelerate the expansion and evolution of the company’s customer-centric product portfolio in a world where regulatory requirements and customer needs change. In addition, he will lead the multi-year strategic planning process for Bradford White Corporation and its subsidiaries, partnering with sales, marketing, product management, engineering and manufacturing. In addition, Simons will provide leadership and strategic acquisition alignment for the Company’s product portfolio. Subsidiaries of Bradford White Corp. include Bradford White Water Heaters, Laars Heating Systems and Niles Steel Tank.

A period of transformation

“Rich’s centralization and development of our strategic product and marketing processes is critical to Bradford White’s success as we enter a period of transformation of many of our product categories in response to major regulatory and societal changes. said Bruce Carnevale, President and CEO of Bradford White Corp. “Rich’s vast industry knowledge and past successes in these areas will ensure that we will continue our tradition of product innovation for our customers, long into the future.” »

According to Simons, “Bradford White has made significant resource investments to continue the company’s rich history of innovation. These resources, which include everything from expanding manufacturing and research facilities to increasing strategic partnerships and human capital, will help us continue to bring to market the products our customers need to succeed.

Simons joined the Bradford White family in 2016, when he was named Vice President and General Manager of Laars® Heating Systems. Since 2021, he has been senior vice president of Laars. Simons is a graduate of Case Western Reserve University and the Carlson School of Business at the University of Minnesota. He has over 30 years of experience in the boiler and water heating industry.

For more information about Bradford White Corporation, visit


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