Bradford White Corporation Appoints Rich Simons Senior Vice President of Product Strategy and Marketing


Elder Laars® Senior Vice President of Heating Systems Appointed to Lead Company-Wide Strategic Planning and Product Development Initiatives

AMBLER, Pa., October 24, 2022 /PRNewswire/ — Bradford White Corporationa leading U.S. manufacturer of water heaters, boilers and storage tanks, has named Rich Simons senior vice president of product strategy and corporate product marketing initiatives.

In his new role, Simons will rely on Bradford White’s investments in engineering and manufacturing to accelerate the expansion and evolution of the company’s customer-centric product portfolio in a world of changing regulatory requirements and customer needs. In addition, he will lead the multi-year strategic planning process for Bradford White Corporation and its subsidiaries, partnering with sales, marketing, product management, engineering and manufacturing. In addition, Simons will provide leadership and strategic acquisition alignment for the Company’s product portfolio. Subsidiaries of Bradford White Corp. include Bradford White Water Heaters, Laars Heating Systems and Niles Steel Tank.

“It is critical that Rich centralizes and further develops our strategic product and marketing processes to Bradford White’s success as we enter a period of transformation of many of our product categories in response to major regulatory and societal changes,” said Bruce CarnevalePresident and CEO of Bradford White Corp. “Rich’s extensive industry knowledge and past successes in these areas will ensure that we continue our tradition of product innovation for our customers well into the future.”

According to Simon, “Bradford White has made significant investments in resources to continue the company’s rich history of innovation. These resources, which include everything from expanding manufacturing and research facilities to increasing strategic partnerships and human capital, will help us continue to bring to market the products our customers need to succeed. »

Simon joined the Bradford White family in 2016, when he was named vice president and general manager of Laars® Heating Systems. Since 2021, he has been senior vice president of Laars. Simons graduated from Case Western Reserve University and the University of Minnesota Carlson School of Business. He has over 30 years of experience in the boiler and water heating industry.

For more information about Bradford White Corporation, visit

About Bradford White Corporation
Bradford White Corp. is a full line manufacturer of residential, commercial and industrial water heating, space heating, combination heating and storage products. The company has its registered office at Ambler, Pennsylvaniaand has manufacturing facilities in Middleville, MI; Niles, MI; and Rochester, New Hampshire; and distribution and training centers Halton Hills, Ontario, Canada. For more information, visit

Heater Ripley
RP Ripley
(865) 977-1973
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SOURCEBradford White Corporation


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