Ask and Embla implement Centric PLM ™ to shorten product development

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Ask and Embla implement Centric PLM ™ to shorten product development

As a young team that was just beginning our internal product development processes, we needed to refine the collective experience of best practice processes from the world’s best companies.

Ask and Embla, the alternative jewelry brand, selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative business solutions to plan, design, develop, research and sell products such as clothing, footwear, sporting goods, furniture, home decor, cosmetics, food and beverages and luxury goods in order to achieve the strategic and operational objectives of digital transformation.

Founded in 2013, Ask and Embla is an alternative jewelry brand that embraces and brings together a community of individuals of all alternative styles and modalities. Based in Singapore, the growing company also has remote teams in the Philippines, Hong Kong, Australia, Sweden and Ukraine and proudly works with a wide range of dynamic and diverse individuals.

As the business grew and product lines expanded, Ask and Embla struggled to keep up with product data and development schedules. Suppliers also lacked deadlines and quality standards.

Ryan Gomes, Managing Director of Ask and Embla, says: “Keeping track of developments was a challenge as there are different timelines depending on the type of product or material we are developing. We needed to make sure that our processes were consistent and that we could keep track of all product development information in one place.

“As a young team that was just starting our internal product development processes, we needed to hone the collective experience of best practices from the world’s best companies. “

Ask and Embla selected Centric PLM to reliably track product development and supplier information in a digital hub. The company will be able to easily follow developments, gain better visibility on the critical path, drastically improve information management as well as accelerate product creation and ensure that suppliers meet the appropriate standards and deadlines.

“Centric PLM will alleviate the administrative stress and stress of not having information on product developments available when we need it. It will also provide a quick way to bring new team members into our processes, ”says Gomes.

Centric PLM called on Ask and Embla as the teams became familiar with the spreadsheet-like interface. “The functionality was a lot of functionality that we were trying to develop on spreadsheets. We were confident of being able to integrate teams quickly, ”adds Gomes.

“We are delighted to partner with Ask and Embla,” said Chris Groves, President and CEO of Centric Software. “We look forward to working closely with their diverse and growing teams to equip them with the digital tools they need to drive development, efficiency and growth. “

Learn more about Centric PLM.

Request a demo

Ask and Embla (http://www.askandembla.net)

Founded in 2013, Ask & Embla is an alternative jewelry brand that embodies being a part of something different. They embrace the spectrum of all alternative styles and modalities, fusing the essence of classic and alternative styles to create expressive jewelry for each and everyone to provide comfort in their own skin. (Ask & Embla celebrates the misfits, believers, round pegs in square holes and everyone in between – allowing individuals to stand up with pride.)

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