Army Veteran Turned Business Owner Publishes Product Design Book


Niurka Castaneda

Miami – Army veteran Niurka Castaneda recently released her new innovation-based business book “From Idea to Implementation” on her website and Amazon.

In her new book, she encompasses all the steps needed to take an idea or product from concept to launch. Niurka captured the entire design process. It details how to take an idea, develop it strategically with unique resources and imagination, and finally bring it to market. From Idea to Implementation presents the entire design process and teaches how to successfully transition from the conceptual level to mass production.

Niurka grew up in Cuba. A year after arriving in the United States, she joined the army. She served on active duty and in the National Guard as well as a position as a defense contractor. His education, combined with his military skills and more than 20 years in the field of logistics, supply chain, management and product development, sparked the idea of ​​founding his company AMOR Umbrella, then to launch his own Veteran Focus TV show called AUTV (AMOR umbrella TV).

– Nearly 1.7 million books were self-published in the United States in 2018 (ProQuest Bowker Report, October 15, 2019)

– This represents a 264% increase in just five years

– Self-published books represent only 1% of all published books according to

“I wanted to create a book to help others who have an amazing idea but just don’t know how to market it so the world can benefit from it” – Niurka Castaneda, author

Shop from idea to implementation here:

1642 University Avenue
Office 206

Niurka Casteneda is a Miami-based business owner and the founder of AMOR Umbrella.

This press release was published on openPR.


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