AppsFlyer Appoints Yevgeny Peres as Executive Vice President of Product Strategy

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SaaS mobile marketing analytics attribution platform AppsFlyer has announced the appointment of Yevgeny Peres as Executive Vice President of Product Strategy. He joins the company at a time when it continues to grow and maintains an annual recurring revenue of $300 million.

“In today’s rapidly changing and highly competitive ecosystem, businesses are constantly challenged to make the right marketing and critical decisions to continue to grow effectively, while delivering a better and safer digital experience to their users,” said said Yevgeny Peres, EVP Product Strategy. on AppsFlyer. “AppsFlyer’s independent and unbiased market-leading position and impressive growth is a testament to the company’s core values ​​and continued investment in product innovation, which is why it is a partner of trust so key for so many market leaders in the space. No company is better positioned to lead the current paradigm shift in the industry than AppsFlyer, and I’m thrilled to join the team and their mission to lead the future of digital marketing. »

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AppsFlyer

Yevgeny Peres, EVP Product Strategy at AppsFlyer.

(Photo: Irit Sapir)

Prior to joining AppsFlyer, Peres held senior roles at ironSource and Supersonic, where he was responsible for launching the mobile business and leading mobile product strategies. In his new role, he will help maximize user value, experience and privacy – with the goal of creating a better and safer digital experience.

“I have known Yevgeny for many years and not only is he one of the most knowledgeable and experienced people in the ecosystem, but also one of the best people I know,” added Oren Kaniel, CEO and co-founder of AppsFlyer. “I have learned so much from Yevgueni over the years and am extremely excited about what we can accomplish together. In our ever-changing space, we are committed to continuing to innovate and build software that enable the entire ecosystem to collaborate and work together to maximize consumer benefits while maintaining privacy.We see this as our responsibility and our mission.

AppsFlyer helps brands and businesses connect with their customers through its measurement, analytics, deep linking and privacy technologies. It helps thousands of creators and 10,000+ partners build more meaningful customer relationships. Recently, the company has navigated changing privacy regulations and platform guidelines imposed on the mobile ecosystem, such as Apple’s App Tracking Transparency (ATT), SKAdNetwork and Google Privacy Sandbox.

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