Adverty AB (publ) today announces the promotion of Tobias Knutsson to CEO, as well as the appointment of Thorbjörn Warin as Director of Procurement, with founder Niklas Bakos to focus on strategy and business development. products, as the leading gaming advertising specialist enters its next phase of global growth and expansion.
Adverty, the leading gaming platform for advertisers, agencies and game developers, is preparing for the next phase of growth in the commercialization of its transparent in-game branded advertising platform, expanding the management team to accelerate developments within products and sales.
Tobias Knutsson, currently Commercial Director, brings years of leadership, strategic sales and extensive business development experience to the role of CEO of Adverty. Previously Chief Commercial Officer of DanAds and CEO of Strossle, where he was responsible for driving revenue optimization for the fast growing media technology company, he comments: “Adverty takes another step in its journey to unlock previously unreachable audiences and full monetization streams. . I’m more than excited and can’t wait to take the reins as CEO.
Adverty founder Niklas Bakos will now be able to focus on key areas of strategy and product development as the company prepares for further acceleration and expansion globally. He says, “We are at an exciting turning point, and as a leader in the advertising space in games, we continue to push our limits to ensure that what we are building today is what the industry has. need tomorrow. As a product-centric founder, I will now be able to focus only on short- and long-term product-related strategies and developments.
“We were very impressed with Tobias’ qualities, his leadership skills and his contribution to the management of the company, beyond his role in sales,” said Joachim Roos, Chairman of the Board of Directors. “This change of responsibilities is a great opportunity to avoid any disruption to the current business, while setting the stage for future growth and for the business to mature.”
To accelerate the growth of its games portfolio, Adverty is recruiting Thorbjörn Warin as Director of Procurement. Based in Finland, Warin was previously Vice President of EMEA Publishing at AdColony, a US-based advertising technology company, where he worked closely with game publishers in the region. With over 15 years of leadership experience in the mobile industry, Warin is a mentor to Europe’s leading game development accelerator and advisor to one of India’s leading F2P mobile game developers, Cympl . He was Marketing Director of Helsinki-based game developer Grand Cru and, before that, Head of Marketing at Berlin-based game studio Wooga. Warin will oversee growth on the supply side, engaging more game developers to be part of Adverty’s in-game advertising portfolio, and lead a diverse team of commercial developers in the Adverty offices. in London, Madrid and St. Petersburg.
Warin comments, “I am delighted to bring Adverty’s unique, transparent and discreet advertising offering to more game developers around the world and to help publishers smaller and larger to maximize their ad monetization. Gaming is slowly becoming the next big thing for brands – Verizon is set to create a virtual Super Bowl stadium in Fortnite this year – and game developers have been using traditional advertising solutions for years now. Now we just have to connect the dots and introduce them to the new way to monetize through brand advertising. “
Adverty is also expanding the team with the hiring of Olga Kazanski, who will join the Warin team as Director of Business Development. A strategically minded gaming specialist, she joined advertising technology company Mintegral, where she focused on publisher business development.
The news follows Adverty’s recent multi-patent grants in the United States and partnership announcements with InMobi and Verizon Media, which provide the media giant’s wide range of partners and advertisers with access to advertising solutions in Adverty’s game, in order to reach a wider audience in the game.
Adverty is currently in the process of strengthening its demand side team with a replacement as Commercial Director.