60 seconds with…Ben Wade, Crux Product Design Ltd


Ben Wade, Crux Product Design

Ahead of his presentation next month at Simulation and Modeling, Ben provides an overview of the work he’s undertaking at Crux Product Design and what he wants to learn from other simulation engineers working in this field.

For more details on the Simulation and Modeling 2022 conference, please visit the event website.

Please briefly explain your current role and involvement in simulation and modeling technologies

Ben Wade (BW): My role as a Mechanical Engineer at Crux on the Technology team is to leverage state-of-the-art simulation methods, based on physical testing, to improve medical devices and consumer products.

What is the number one challenge holding back the integration of simulation and modeling?

pc: In order to get accurate results, you need accurate inputs, but in our context, how do you account for human variability and how do you noninvasively measure biological phenomena in the human body? These are questions we are currently answering at Crux in the area of ​​subcutaneous injection.

What are the most common complaints you hear from engineers about deploying digital twins?

pc: Robustness of democratized simulations. Once a model has been developed and validated, it is published for use by non-expert analysts; there is a significant amount of teething to make a fully democratized model.

What are the key topics you look forward to discussing at this year’s conference?

pc: I’m excited to discuss the current reliance on modeling and simulation tools in industries and how that has changed since the pandemic.

What can engineers expect from your presentation at the event?

pc: Attendees can expect an accessible overview of state-of-the-art respiratory drug delivery simulations before a case study of a CFD model designed to assess the effect of MDI delivery angle on lung deposition in anatomical geometry.

Who else would you most like to hear about the show?

pc: My former Loughborough University thesis supervisor, Professor Roy Kalawsky, is one of the keynote speakers this year. Having had a glimpse of his lab work, I’m thrilled to see his commentary on how digital twins have evolved since the start of his career, where they are today, and where they’re going.

Which key development(s) in simulation and modeling are you most interested in for the future and why?

pc: There has been a lot of buzz around integrating ML into engineering workflows over the past few years and some interesting application examples. I’m interested to see how uncertainty quantification methods will develop to make these “black box” algorithms searchable for highly regulated spaces such as medical and aerospace.

Why is it important for engineers to participate in this event?

pc: The cross-sectoral pollination of knowledge is so powerful that there is a good chance that there is something at this conference that will influence your approach to a current problem.

The Simulation and Modeling 2022 conference will take place on September 20-21, 2022 at the Manufacturing Technology Center in Coventry

Join us in 2022 to learn how thought leaders and senior engineers are using new technologies and techniques for digital pairing, design, validation, defect detection and process optimization. Attendees will have the opportunity to engage with colleagues and peers from multiple industries and gain new insights into how these technologies are used to optimize design, development, testing, manufacturing, and operational engineering. : for more details on the Simulation and Modeling 2022 conference, please visit the event website.


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